Your very own handwritten font that works in videoscribe…

After downloading all kinds of free fonts over the years, and using them in videoscribe to create our whiteboard animations, I finally decided it was time to try and make my own font.

I searched the Internet and quickly found a free online service.

By downloading a simple template from www.myscriptfont.com I was able to quickly and easily create my own handwritten font that works great in videoscribe and adobe illustrator.

I did a quick test in videoscribe and it worked really well.

(The whole effect seems to have come out much better than I had hoped for, because I am quite a messy writer, proven by the fact that on a couple of my most recent whiteboard animations I had to re write some of my text and labels so that it was legible! )

 

Utilizing PowToon for the Success And Profit Of Your Business

There is a great divide in marketing at the moment between practices and results. With the shift towards social media being an incredible avenue for getting a brand message across in the past decade, more and more companies are fighting for a way to make use of this in advertising. While best practices continue to fall behind the pace of technology, there are a few tried and tested methods for drawing in potential users like never before.

Lets take a moment to examine the online service PowToon as well as PowToon videos. In addition to describing exactly what PowToon videos are, we will cover how they can be used to help you business and get your brand message across.

What Are PowToon Videos?

Simply put, PowToons are animated videos and presentations designed to captivate, engage, explain, and sell an idea all at the same time. By drawing the watcher in and creating an engaging enough video that keeps them from wanting to leave, you can more effectively get your message across. PowToon videos and presentation have been used by countless businesses to draw attention to their products with great success.

How Can PowToon Videos Help My Business?

PowToon videos can serve a number of functions for your business. The videos are perfect for the front page of your website. This is because they are engaging and provide for your visitors a fun video. While watching, the video will relate the central points of your business as well as the reasons why purchasing from the company is a good idea.

PowToon videos are used by everyone and a range of companies both big and small. In addition, there are many tips and tricks that can be learned over time, reducing the time commitment you have to spend. Popular PowToon examples include the russexplains video series. A PowToon tutorial may be your best way to start utilizing this exciting service, and seeking out past PowToon examples can give you a better idea of what is possible. As always, the more time you spend learning how to construct them the better your overall PowToon presentation will be.

Where Does That Leave Us?

PowToons is a powerful tool that when used correctly can generate additional business and brand recognition for you. By spending some time looking at PowToon tutorials and examples, you can work to make your presentation truly captivating.

If you want to PIMP your powtoon. then try watching my tips and tricks for powtoon …

The Benefits of a Whiteboard Video For Your Business

The Benefits of a Whiteboard Video for your Business

With the rise of the social media platform and a fundamental change relating to effective marketing techniques for Millennials, new forms of advertising have been popping up everywhere. The blog, infographic, Facebook page, and instructional video all point to this trend of changing marketing types. With every passing year, new techniques appear, older techniques are perfected, and some die out.

Lets take a moment to consider the benefits of whiteboard videos. A fun and creative way to demonstrate something for the visitor to your website, whiteboard videos provide an excellent opportunity to better instruct visitors.

 

What Are Whiteboard Videos?

Whiteboard videos are a kind of informal video that acts to explain a system or concept. Informal and fun, these videos are strangely captivating, drawing in people and keeping their attention over the entire length of the video. With significantly higher retention rates then other older video types, the whiteboard video production is relatively simple and numerous whiteboard video examples can be found online demonstrating how the process is done. Simply put, they can give you a perfect way to deliver the perfect pitch every time a person visits your website.

Why Are Whiteboardvideos Beneficial to Get My Brand Message Across?

Along with providing greater retention rates and being an easy way for people to engage with your brand, whiteboard video animation increases memory recall on the topic you choose to talk about. This occurs because people are more engaged with the subject. Not only are people listening to what you say, but they are also trying to connect it to what is being drawn. This use of our brain attempting to make connections dramatically improves our retention abilities and can lead to better memory recall as a result. In addition, the surprise that comes from finally being able to make out and interpret the image is known to create a dopamine release in our body. As a result, the viewer is even more engaged then before.

Where Does That Leave Us?

Having a highly engaging and easy to watch video on the front of your website is the best way to greet your new visitors. Going out of your way with whiteboard video production and animation, your website visitors will be more engaged, better informed, and ready to consider purchasing the products and services sold under your brand.

3 good reasons to have a whiteboard animation on your website

Whiteboard animations Grab your visitors attention, which means you get to delivery the perfect sales pitch every time someone finds your website

It has taken a few years, but Video is now all over the internet. You can’t avoid it. Animated videos such as powtoons, videoscribes or other Whiteboard videos are a really fun way to tell a story, or get a message across. The cartoon style of these videos makes them a surprisingly clever method for delivering important information to your site visitors. They have been proven to draw people in and hold their attention for the entire length of the video. Thanks to sites like youtube and vimeo, you can have add a video to your website in minutes.

Many of my clients come to me with a very complex message that they need to get across to their web visitors quickly and easily. This is where the whiteboard video format comes in. By adding some humour to sensitive or complex subjects the message is transformed, and becomes so much easier to deliver.

This brings me to my first reason you should have a whiteboard video on your website.

REASON 1: You can get people to listen to a complex message if you deliver it as an animated whiteboard video.

Here is a link to a wonderful FREE book created by the powtoon scientists that is jam packed with brilliant information about creating animated videos.
Now you have got your website visitors to listen to your message you can pat yourself on the back and perhaps even celebrate… but there is something else that needs to happen for this whole process to have been a success. You need your visitors to REMEMBER what they saw after they have seen your message.
This brings us to the second reason in the list. The simple fact is that people remember whiteboard videos if they are done well.

REASON 2 : People are much more likely to remember your message if it is visual

SO now you have managed to get people to listen to you, and there is a really good chance that if you asked them about what they saw the next day, they would be able to tell you. The third reason in the list is where it really starts to get fun. Have you ever seen a new business open up in your local area? If you walk past on the grand opening day you may well see see people in brightly dressed costume and funny hats, probably handing out information. Someone might be juggling, while riding around on a unicycle. Those opening days are easy to remember aren’t they? and they are even harder to forget! You were probably telling friends and family about it the next day.

Whimpy used to have a poor guy dressed up as a hamburger outside their restaurant the whole day, handing out flyers and promotions. We all still remember him don’t we!
The marketing specialists behind those companies knew how to get noticed, and get people talking about them.

REASON 3: Having a whiteboard animation on your site will get you noticed.

Hopefully I have made my point. But just in case you still aren’t convinced, here is another free book from Sparkol, the makers of videoscribe.. and yes, this one is a FREE book aswell!

You will need to sign up for a free trial of videoscribe, but I promise you won’t regret it.

Didn’t learn a second language as a kid? No worries. Here’s why you might want to learn one anyway.

Didn’t learn a second language as a kid? No worries. Here’s why you might want to learn one anyway.

What does being bilingual really do?

1. It changes the structure of your brain.

Researchers have observed being multilingual can visibly make the neurons and synapses in the brain’s gray matter denser and spur more activity in other regions of the brain when using another language. Basically, it’s a brain workout! And another neurological study notes the white matter in the brains of older lifelong bilinguals has a higher integrity compared to older monolinguals.

2. It strengthens your brain’s abilities.

That gray matter up there contains all the neuronal cell bodies and stuff (that’s a technical term) that controls your muscles, senses, memory, and — you guessed it — speech. Newer studies show that those slow reaction times and errors on language testsreally reflect that the effort of switching between languages is beefing up the dorsolateral prefrontal cortex — the part of yer noggin’ that controls problem-solving, switching tasks, and focusing on important stuff while filtering out what’s irrelevant.

3. It can help delay Alzheimer’s and dementia by as much as four or five years.

Yes. Sí. Oui. When bilinguals are compared to monolinguals, that is. And although some cognitive research notes there’s still a similar rate of decline after onset, more years of a super-strong brain is always a good thing.

Now, this fourth one gets a little bit nuts. Nacamulli says it’s believed there’s a key difference between a young bilingual person and someone who learns another language in adulthood.

animation of the human brain

It’s called the critical period hypothesis.

I thought this post was fascinating. You can read the full article here..

 

3 good reasons to have a whiteboard video on your website

Whiteboard animations Grab your visitors attention, which means you get to delivery the perfect sales pitch every time someone finds your website

It has taken a few years, but Video is now all over the internet. You can’t avoid it. Animated videos such as powtoons, videoscribes or other Whiteboard videos are a really fun way to tell a story, or get a message across. The cartoon style of these videos makes them a surprisingly clever method for delivering important information to your site visitors. They have been proven to draw people in and hold their attention for the entire length of the video. Thanks to sites like youtube and vimeo, you can have add a video to your website in minutes.

Many of my clients come to me with a very complex message that they need to get across to their web visitors quickly and easily. This is where the whiteboard video format comes in. By adding some humour to sensitive or complex subjects the message is transformed, and becomes so much easier to deliver.

This brings me to my first reason you should have a whiteboard video on your website.

REASON 1: You can get people to listen to a complex message if you deliver it as an animated video.

Here is a link to a wonderful FREE book created by the powtoon scientists that is jam packed with brilliant information about creating animated videos.
Now you have got your website visitors to listen to your message you can pat yourself on the back and perhaps even celebrate… but there is something else that needs to happen for this whole process to have been a success.  You need your visitors to REMEMBER what they saw after they have seen your message.
This brings us to the second reason in the list. The simple fact is that people remember whiteboard videos if they are done well.

REASON 2 :  People are much more likely to remember your message if you animate it.

SO now you have managed to get people to listen to you, and there is a really good chance that if you asked them about what they saw the next day, they would be able to tell you. The third reason in the list is where it really starts to get fun. Have you ever seen a new business open up in your local area? If you walk past on the grand opening day you may well see see people in brightly dressed costume and funny hats, probably handing out information. Someone might be juggling, while riding around on a unicycle. Those opening days are easy to remember aren’t they? and they are even harder to forget! You were probably telling friends and family about it the next day.

Whimpy used to have a poor guy dressed up as a hamburger outside their restaurant the whole day, handing out flyers and promotions. We all still remember him don’t we!
The marketing specialists behind those companies knew how to get noticed, and get people talking about them.

REASON 3: Having a whiteboard video on your site will get you noticed.

Hopefully I have made my point. But just in case you still aren’t convinced, here is another free book from Sparkol, the makers of videoscribe.. and yes, this one is a  FREE book aswell!

You will need to sign up for a free trial of videoscribe, but I promise you won’t regret it.

Making life easier for Videoscribe users, powtoonists and whiteboard animation companies

I think we all know the foundation to every great animated video is a great script. A strong script will get your message across properly, delivering a clear message to your target audience, but unless you can deliver interesting and relevant visuals then your video can still be a failure; even with a good script.

Storyboarding
I was reading through a script the other day, wondering about the best way to visualize some of the key points of the video I was making. Depending on how well you know the subject matter this can be a tough call. It can be a straight forward process, but at other times it can really be challenging, especially when you want your animated video to look original and stand out from the mass of videoscribes, powtoon or whiteboard animations that have recently flooded the internet.

There is an entire skill set related to this, and becoming good at this type of communication takes practice.
I usually brain storm several ideas. Discuss these with my script writer, and my wife (who is an integral part of this process) and then I do some preliminary sketches before I show the client. 

Anyone who wants to create an engaging videoscribe, whiteboard animation or powtoon, will be working from a script, and attempting to represent each part of the script in the most interesting and engaging way.

Outside help

I think it would be really useful if there was a website or app dedicated to this.  You would just enter a line of the script and the clever AI would present a series of images that represent the phrase or idea. You can already do this to a certain extent just by doing a google search, but the AI is not aimed at delivering this kind of information and if often not particularly helpful. This new website or service would also use community feedback on which images or ideas worked best – so it would need a voting system to allow users to give their input on what works best for a given keyword, phrase or sentence. The feedback part of what works and what works and what doesn’t would not happen over night, but I think as it grew it would become a really useful tool.  (This would also be a valuable asset for any A.I. system to have, as being able to understand a range of both simple and complex textual concepts and express them visually is an important life skill.)

Your search would return a series of images relating to your keyword phrase or line of script that would give you useful ideas. The search results could be made up of licenced and licence free images that would give the user constructive ideas about how to illustrate his script, but it could also compliment Sparkol’s Community exchange of images by showing any relevant images and giving you the option to buy anything you needed.

Where do we stand at the moment,

At the moment, no software or website exists that I know of that would give useful ideas.

I am gradually learning the art of storyboarding, but for these shorter videoscribe and whiteboard animations the most successful visuals are often a little more abstract than a storyboard created for traditional animations. Yesterday I went for my usual swim, and by the time I had completed a few laps I had some new ideas about the latest storyboard I am working on. Just taking a break can really help. Find a scrap of paper and a pencil and just start scribbling and doodling on it. The ideas will come, and you will improve each time you do it.

Some of my clients want to take a really active part in this process, and it can get really interesting. In situations like this, just remember to keep it fairly simple, and that you should have the final say, as you are the specialist.

Please let me know in the comments how you create your storyboards for your videoscribe, powtoon or whiteboard animation, and how you work out how you will visualize it.

5 Practical presentation tips from roller coaster rides

Roller_coaster_ticket

Forget energy, gravity and hydraulics. We all know that roller coasters are powered by human terror and excitement. So what could a storyteller learn at a theme park?

Standing in line for a thrill ride, do you feel thrilled? Or simply terrified? Roller coasters throw us to extreme ends of the emotional spectrum – as of course does life.

If life is one long story – and if story is all about emotion – what can a day at the theme park teach us about storytelling?

1) Create atmosphere

Theme parks use a number of clever tricks to get our adrenaline pumping, long before we step onto the ride.

Strobe lighting, creepy sound effects, loud music, scary video, distinctive odours. A carefully crafted environment suggests something big is about to happen.

Presenting tips:

Use an anecdote or video clip to create a mood. Match the mood to the theme of your talk. Fun talk? Show a fun clip.

But consider doing the opposite too – perhaps a poignant clip before a light-hearted speech. The sudden switch in atmosphere will disrupt expectations and grab attention.

You don’t need a degree in engineering to design roller coasters, you need a degree in psychology — John C. Allen, legendary roller coaster designer

This is pretty risky. But you’d have no idea this guy was going to talk about internet marketing.

2) Build slowly

Roller_coaster_suspense

Roller coasters often begin with a slow uphill climb. The train is building a pool of energy. A higher climb creates a bigger pool – which means a faster, more hair-raising fall.

But the train isn’t the only thing building energy – the passengers are too. Whether they feel impending doom or excitement, expectations of what’s to come are rising.

Presenting tips:

Place a number of obstacles in your hero’s path. Spend a large chunk of your allotted time doing this and describe your hero’s feelings at every hurdle.

Drama and tension, combined with emotive language, make us care about the hero of the story. And because we care, we pay attention.

I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel — Maya Angelou

3) Dive in

Roller_coaster_action

When the first climb is complete, the train is thrown into a sudden and rapid descent. The world’s fastest roller coaster reaches a top speed of just over 149mph. That’s fast.

Whether passengers scream ‘faster!’ or pray for mercy, they’re in the thick of the action now and it won’t get much better – or worse – than this.

Presenting tips:

Unleash the energy you’ve been building – and don’t be gentle. Think about the structure of your story as one long rise with a rapid fall. If the fall isn’t dramatic, what’s the point?

Jump into the action. Increase the tempo, inject energy and make it memorable.

4) Be brief

Roller_coaster_home

Once it shoots down the first slope, the train’s energy store empties fast. It’ll grind to a halt soon unless it rises again or hurtles quickly to the end.

Keep this John C.Allen quote in mind and remember that highs and lows make us feel – not gentle bends and curves.

The Mister Twister in Denver Colorado was originally designed as a figure eight with a lot of curves. However, in the first year it turned out to be a dud. And this is the one reason why I say that curves do not do anything for people. So we added on to the original coaster, which was 72ft high, went up 98ft 6 inches.

Presenting tips:

Don’t make your hero repeatedly overcome the same obstacle – skip to the next challenge or move quickly to the end of your story.

Tony Robbins says his shortest seminar lasts 50 hours. How then does he manage a 20 minute Ted talk? Check out his pace – incredible.

5) Give a souvenir

Roller_coaster_end

The average roller coaster ride lasts roughly 2 minutes. But whether it feels like 2 minutes or 2 years depends on the individual.

Some will walk away feeling sick as a dog. Others will be pumped and ready to go again. Either way, they won’t forget the ride in a hurry.

Presenting tips:

Theme parks let us buy a souvenir photo to remind us of our experience. What souvenir are you giving away?

Your most important souvenir is your message. What great insight have you shared? Summarise your message clearly as your sign-off.

The Great American Scream Machine is a very fast ride, very high drops, and comes into the brakes on a 45 radius curve, which really ends up the ride with a lot of screams — John C. Allen

Now, imagine you’re in this audience. Are you going to forget David’s message any time soon? Of course you’re not – because you’re the best.

Climbing the mountain

The techniques mentioned in this post are a summary of the mountain storytelling technique.

Find out more about this approach in Ffion’s post 8 Classic storytelling techniques for engaging presentations.

The post 5 Practical presentation tips from roller coaster rides appeared first on Sparkol.

4 Common traits of incredibly engaging people

HabitsEngagingPeopleCover

What makes a person engaging? Charm. Confidence. Passion? Sure. But make someone feel important and you’ll really capture their attention. Find out how to make people feel special and become exceptionally engaging.

Being engaging is about getting and keeping people’s attention. It’s about giving them something memorable and helping them be their best. Here’s how to engage with people better than ever before.

1) Be there and listen

HabitsEngagingPeopleListen

Give a child your undivided attention. Listen, smile and nod as their imagination runs wild. See how happy they are? Adults are just the same – they don’t forget the times when you made it all about them.

What could you do more of?

Is there a better way to make somebody feel special than saying, “I’m here, I’m all yours, and I’m fascinated by your story”? I doubt it. Switch off your phone, listen and forget about yourself for a while.

Warning: The late, great Robin Williams uses some swear words in the following clip.

2) Praise and encourage

HabitsEngagingPeoplePraise

A good ‘engager’ (sorry, it really should be a word) is like a good coach. They make people feel great about themselves even when things aren’t going well. They help others find perspective and remember what’s important.

What could you do more of?

Tell people when you’ve admired something about them. Encourage people to value contribution as much as success. Use ‘thank you’ and ‘well done’ liberally.

3) Create the ‘us’

HabitsEngagingPeopleUs

An engagement between 2 people is an agreement to connect, to form something meaningful. We feel engaged with people when we feel like they’re along for the ride with us.

What could you do more of?

Show people how they contribute beyond themselves. Connect them to the real people who care about and benefit from their efforts – to the value of what they do.

Warning: The following clip contains profanity. Apologies on behalf of Al Pacino.

4) Enjoy yourself

HabitsEngagingPeopleEnjoy

We build some of our strongest relationships during laughter and play. If you want to inspire people to do great things, let them see you enjoying what you do.

What could you do more of?

Remind others that there are exciting, rewarding times ahead – and that getting there can be heaps of fun if they want it to be. Be enthusiastic, kind, optimistic. And smile.

What do you think? Who do you find engaging and why?

Let’s discuss it below.

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11 Quick and Amazing ways to use PowToon in your Classroom

Powtoon back to schoolI recently read a study on creativity that blew my mind:

“A major factor in creativity is education: not whether you had a “good” or “expensive” or “public” education, but whether you were encouraged to develop your creativity starting at an early age and continuing throughout your school years.” – Adobe.Inc

We saw this first-hand, when Edson Tellez, a volunteer teacher in rural Mexico, wrote to us about how PowToon changed the way his students viewed the world, “they’re getting more creative, more receptive, and more dynamic in each class.”

The mind blowing fact is that developing creativity is the number one determining factor in the overall success of your students – even if you teach in the most affluent school, with the most high end gadgets – your students are still only as good as the instructions given to them. They are only as good as the lesson you present and the creativity you encourage.

We are standing at an incredible moment in time, at the intersection between technology and creativity…And this is why we at PowToon, have dedicated ourselves to creating the most exciting, engaging, out-of-this-world templates for school!

 We realize that creativity is in danger! Even the most technologically advanced lesson plan, won’t be effective if your students can’t jump in and start creating on their own.

There are many pre-made templates, which are basically compact lesson plans that provide the starting point for creativity. And the beauty behind these templates is that they serve as a platform for imagination. Students can edit characters, images, animations, narrations and they can even add their own music!  Or you can start from a blank slate and go completely crazy with creativity (as you’ll  see below).

Here are 11 ways that  Powtoon can be used to integrate technology in the classroom –  including real examples from teachers and students who have created their own animated videos, presentations and movies.

1.Teacher Introduction Template – the coolest way to introduce yourself to a new class!

TeacherIntroduction

 

 

2. Mission impossible Template  Here’s an example of Mr. Thomas’s Mission Impossible for a Homework assignment

Education Mission

 

 3. Five Facts – The most popular template for learning a new subject! Here’s a student project on Guatemala.

 

4. School Rules TemplateMs. Soriano lays down the rules in an unforgettable way!

School Rules

 

 

5. Memorial day Lesson Plan Templates  (8 templates) Customize and send a video and make a soldier or veteran smile! Below is a video submitted by Riverside Intermediate School.

6. Book Report typing up a book report is lame, becoming a storyteller and movie producer is in! Check out this I Funny’ book report created by Laila!

7. Mini Me Templates– students or educators can upload photos and create cartoon version of themselves! Here’s an example of ‘King of the Jungle’ for Father’s day

8. School Syllabus TemplateEase tensions and peak interest by introducing your course syllabus in animation!

Syllabus

 

9. Summarize a Topic -One student named Mayank, converted this CEO resume template into a presentation about the immune system, by switching text and images!

10. Commercials  This totally original PowToon takes you on a tour of a Plant Cell Amusement Park (a very different way to learn botany)!

11. Lesson Overview – Mrs Alicea answers the Question “What is Drama”

There you have it! The best way to encourage and develop creativity in this technological age is with these outrageous pre-made templates and PowToon lesson ideas. I’ve shared 11 Quick and Amazing ways to use PowToon in your classroom right now, but there are an infinite number of ways to use PowToon to spark your students’ creativity!

How have you used technology to spark creativity in the classroom?

 Would love to hear about examples in the comments below!

The post 11 Quick and Amazing ways to use PowToon in your Classroom appeared first on .

How to Make Your Videos Rank Better on YouTube

How to Make Your Videos Rank Better on YouTube

YouTube has exploded and we have all watched it happen right in front of our eyes. It has over a billion users a day, and the importance of improving user attention and to make your videos rank better on YouTube is paramount.

In 2013 I created a series of YouTube videos for the Powtoon video platform. It was a short series of 9 videos that I posted on youtube that gave tips and advice on how to create and improve your videos. I covered user engagement.  You can see these videos on my YouTube playlist called Pimp my Powtoon

However, the sheer size of this keen audience which is now over one third of all internet users means that the rewards are there if you can just get it right.

You might be wondering how on earth you can achieve this, so lets take a look at how YouTube video rankings work, and give you some tips to help improve visibility, and some of the factors behind how Google chooses to show videos in its search results pages.

improve-youtube-video-ranking

Video file name:
Never over-look the video file name. This is used when attempting to categorise the content, so choose a video title filename that does target your keywords.
View density. We can all see how many views videos attract over time but view density matters to YouTube. If your video receives a lot of views in a short space of time, it’s more likely to be pushed up the rankings.

Meta tags.
YouTube’s robots and spiders use these tags to interpret a video’s content.
This is thought to be a major factor in deciding the positions a video can accomplish in YouTube. Whenever you upload a video to YouTube you can label it with your own targeted keywords. 6-8 labels are thought to be the perfect amount. Take a look around for the most popular tags that your competition are using and try to learn from them.

YouTube labels
The video watch time should be considered. YouTube used to use view counts and comment volumes as analysis factors, but they changed this to the video watch time in 2012 as it was more accurate.
Title. Use the title well, and place keywords towards the front of the title. Just like writing a good blog or newpaper headline, your video titles need to be descriptive and compelling. Do make sure the video does deliver on the headline or people wont want to watch it or share it.

Description. Only the first 150 (approx) will be visible to people when they land on your page, so make sure these are well optimized. This is a great chance to create a backlink to your website.
YouTube subtitles, closed captions and transcripts. Using these are going to allow your videos to be accesable to a wider audience and will score points with google.
HD videos. HD quality videos should always be used when possible. Google will automatically create and serve lower quality versions depending on the users interenet connection.
Video annotations: Annotations allow you to add linkable text to a video; like notes, and imoportant calls to action, and links to related videos. Don’t miss these important opportunities.
Subscribes. If viewers subscribe to your channel after watching your video, then it indicates to YouTube as well as to Google that your video is useful and valuable to people.
Comments: Comments are a great way for YouTube to gauge the authority and relevance of your videos. These days there are a lot of spammers, so it is porbably best to only show approved comments. Make sure you set this up.

Encourage comments. Comments will contribute to your ranking, it’s a good idea to do as much as you can to encourage a discussion underneath your videos. A good tip is to verbally ask people to comment on the video they are watching.

Other tips about branding and General tips to make your videos rank better on youtube:
Work on your Content. Content needs to match your brand and give your viewers a clear indication of what to expect from your channel.
KISS: Keep it stupidly simple.
Your branding should help people to find your videos and channel. So focus on consistent titles, tagging, and descriptions.
Social shares are another factor that indicate the quality and engagement of your video.
Back-links or Links back to your channel or video carry a lot of weight, and are a further ranking factor.
Remember to use your YouTube videos in emails to help improve their rank. Promoting on social sites, and embedding on your own website will all help. I have done this on my main site www.russlaw.co.uk to show my best portfolio pieces.
Lastly, remember to create videos that addresses a user needs. Think about the kind of questions customers will have around your product and service.