The Exponential Reach that Explainer Videos Can Give You

While one of the main goals of marketing is to drive sales, there is much more to success than just getting a customer to purchase something from you.
The important thing to remember is that brand awareness and a good strategy for increasing your audience are what really lead to big sales, repeat business and qudos for your company as a true leader in your industry. In order to achieve your goals,it is vital that you connect with your target audience and get them to share, like, re-tweet and comment on what you have to say. Explainer videos are one of the best ways to achieve this, and here is why.


Explainer videos make Google happy: Your main goal as a marketer is to drive traffic to your website, and that means getting found by your target audience. The higher you rank on the search engine results page, the more likely you are to reach prospects looking for the information your content provides. Websites with video are given
preferential treatment by Google as its algorithm likes this type of high-quality content.

Prospects love to share videos: It’s easy to do, and it makes them feel good. Your target audience acts according to the same motivations as other people online in that they want to feel connected to their social network and help out those in need of information. Sharing an explainer video gives them a sense of self-satisfaction and earns them the respect of their peers.

Your email click through rate gets a boost from explainer videos: When you include video as part of an email distribution campaign, your target audience is two to three times more likely to click through to your website or landing page. Even better, when you do so, you increase your chances of converting subscribers to leads by 51%.

Video content analytics are among the easiest to measure: You might find metrics one of the more dreary sides of content marketing, but the good news is that explainer videos are one area where they’re easier to tolerate. Click through and bounce rate are the top measurements of your video performance, and your analysis ends with whether these figures are satisfactory or need work.

Visitors are more likely to become customers: When your target audience sees an explainer video, they’re
64% more likely to buy from the company that publishes it. That takes a viewer from interested tire-kicker to qualified lead, to customer, all within the span of a two or three-minute video.

doodle of a cloud based app
Your potential customers actually get what you do: If you can count the times you’ve explained your company’s offerings to someone in less than a couple of minutes, consider yourself lucky. It’s tough using only words to describe what you do, so you’ll probably seek help from a napkin and a pen. When you have an explainer video to do the dirty work, you can communicate a lot more meaning in a lot less time.Reaching your prospects directly should be considered a step on the path to success, but facilitating exponential reach to a wider target audience is where you really start to see your content shine. Explainer videos are some of the best tools in your marketing arsenal, as they’re easy to share and are more effective in getting your point across. You reach your goals faster when you’re speaking to more sets of open ears.

Video Advertising Infographic

Jason Abbruzzese of brings us an interesting infographic showing the dramatic growth in digital ad spending over the past few years.

“The message is clear: If you want to make money, make video first.

There is an arms race in digital video, and the victor will be the fastest, the slickest, and eventually, the richest.

Video advertising is the future – and the present – for media executives frustrated with low revenues from advertising on audio, like podcasts, or on text pages.

Spotify is the most recent entrant. The music streaming service announced on Wednesday that it would begin hosting video clips from ESPN, Comedy Central and NBC.

What would make a music company get into video? Here’s a graphic, with data courtesy of eMarketer, showing how video has grown in online ad spending. It’s the kind of money that’s impossible to ignore.”

Interested in learning more about distributing your video? Do you have an idea for a new project?  LET US KNOW…

You Shouldn’t Do a Video on a Boring Topic…Or Should You?

If you’re a marketer feeling stumped about how or why to do an explainer video on a dry topic, you’re in good company. The truth is that many of us are reluctant to take on such a challenge, knowing content that’s not provocative or intriguing will be lost in cyberspace. But we need to look at boring subject matter with new eyes and realize that it can be fabulous and engaging, you just need a few tricks up your sleeve. Here are the reasons to take on content in an explainer video format that would otherwise be snooze-inspiring.

Video has unmatchable appeal under certain circumstances

  • It brings a human side to your content, no matter how mundane. Video gives your readers an inside look at the subject matter by creating a personal connection, which in turn can spark interest. Words don’t do a great job of getting people to care about public transportation, but video footage of average people getting on and off the subway does. You won’t bring your audience to tears or have them rolling in the aisles in a blog post about doing laundry, but an explainer video on how to get out certain stains will have more appeal.
  • Explainer videos bring life to even the most boring concepts. It’s tough to attract interest in certain topics unless you add a visual element, especially one that’s animated or live action. Video is all about using images to convey meaning, as opposed to words alone. One trick that will tell you whether your explainer video effectively brings your tedious topic to life is to play it without sound. If you can glean the meaning without the audio, you’re successfully delivering the right message.
  • Useful is always interesting. There is always someone out there who could use a tip on how to do something faster, less expensively or more efficiently. Useful translates to valuable to certain members of your target audience, and you can get them to tune into even the most mundane topics. In any event, if you’re covering subject matter that shows your prospects how to make their lives easier, it no longer qualifies as boring.

A topic may be tedious when written, but amazing on video

Think of the school subjects you considered the most boring. History, literature, science and others certainly come to mind, and you likely dreaded reading chapters as homework. But you probably perked up when you got to see a video on the Revolutionary War, a re-enactment of Macbeth or an animated program on cellular fission. There’s no doubt you probably learned a lot more, too. There’s just something about the movement of the images that can generate interest and maintain your attention over time, no matter what the topic may be. Explainer videos for marketing are no different.

You don’t always get to choose the topic you’re tasked with presenting in explainer video format, and there’s a good chance you’ll be given something boring or mundane at some point as a marketer. Instead of dreading the process, you need to realize that even dry material can be given vibrant life as an explainer video. Whatever the subject matter, there’s a story to be told. It’s up to you to find it and flaunt it.

UPDATE! Look At The Incredible Messages Teachers & Students Have Made For Soldiers This Memorial Day:

PowToon is honored to introduce our Memorial Day campaign, Make A Soldier Smile

Make a Soldier Smile With Your Personalized PowToon Now »

children having sword fight

Here are a few Memorial Day messages from our inspired and brilliantly awesome tribe:

1. Roxana

2. Jasmine T. From Livingston High School, Indiana

3. Mrs. Loffredo’s class, Brewster Elementary School, Connecticut

4. Riverside Intermediate Staff

These were just a few of the more than 5,000 video messages you all made for soldiers this Memorial Day with PowToon.

Thank you all SO MUCH for supporting our troops and veterans! We all wanted to help make soldiers and veterans smile, for all that they’ve done for the United States. PowToon and our entire tribe give you a big salute of awesomeness.

We’d love to see what Memorial Day message YOU made. Go ahead and share your awesome creation in the comments below.

Sending a lot of love this Memorial Day weekend.

You’re Awesome!



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13 Simple Ways to Integrate Technology into any Lesson Plan

The pressure is on, and educators are feeling it more and more.

Principals and school boards everywhere are requiring teachers to integrate technology into the classroom. Sometimes, the change is as simple as adding a computer class to the curriculum, other times it requires teachers to literally flip their entire lesson plan into a hi-tech beast!

Although these flipped classrooms give students an edge, they may also give their teachers a headache! Don’t worry, I’m here to show you that whether you teach 2nd grade math or high school biology there is a simple way to ‘techify’ your existing lesson plans.

powtoon guy crying his heart out

Sit back and check out these 13 ways to integrate technology into any lesson!

1. Mission Impossible Challenge – Present a challenge to your students with this super engaging “Mission impossible” Template, complete with spy music! All you do is add your own images and Text!

2. Skype an Expert – The ‘Live’ version of anything online is awesome. Simply get in touch with an expert in any field, (this can be a college professor, the local museum curator, or even a fellow teacher). Schedule a Live skype chat where the students can ask the expert questions – in realtime. If you teach Literature you’re in luck, there is a website dedicated to connecting with authors – Skype an Author

3. Five Facts about “Subject” – This is the most useful template for an in class assignment or as homework (if students have the tech capabilities). Simply choose a topic, and write 5 facts about said topic. “Hi, I’m H20 and I do 5 things really well…. ”

4. Fuzzy Image – You will need a camera or camera phone. Zoom in on an object until it becomes fuzzy or you can only see a small part of the total image. Print it out or project it onto a screen. Have students guess the mystery image as a lesson introduction.

5. Google Earth – This app is not limited to history or geography or environmental science; You can use it to show students where the pythagorean theorem was developed, or the actual location in China where ‘Kung Fu Panda’ learned his skills. Google Earth is a fun and really quick way to infuse some real-time, hi tech into any lesson.

6. Interview A Scientist or Historical figure – Create a dialogue with a great leader in their field, such as Einstein, Ghandi, or Neil DeGrasse Tyson. This animated interview is very easy to set up using PowToon Slideshow. Simply upload an image and add a few speech bubbles. It’s pretty fun watching your teacher hang out with an ‘educational celebrity.’ You ask questions and the answer is pre-made on each slide. Animated Interviews are also great for students with presentation anxiety because the slideshow guides them through each point.

7. Mini Me Introductions!– Turn Yourself or your students into cartoon versions of yourselves! Students will get a kick out of seeing themselves on screen with a giant head and a cartoon body. “Min Me” is especially useful for the beginning of the school year. Your class can make animated videos or slideshows introducing themselves with key pointers, such as name, hobby and a cool fact they just learned!

7. Collaborative Class Blog – Set up a blog (WordPress, Blogger, Kidblog) for your class! Come up with a fun title with your students and create different categories based on your syllabus. For example, If you are an English Teacher you can vote on a fun title like, “Class 7B’s Book Reading Blogorama!” Create a tab for each book you read ‘Brother’s Grimm, The Giver, Macbeth etc…’ Ask your students a question in class and have them write a short post either during the lesson or as a homework assignment. Have them publish it the blog and tag it into the appropriate category.

8. Make a Meme – Meme Generator! There are memes about everything from cats to chemistry, to cats teaching chemistry. Have your students pick an image or provide your own image and let them fill in the rest. Print them out and hang ‘em up!

9. Build My Website Project – Have your students build their own website based on course topics. For instance,  if you teach History and you are learning about the Revolution – You can ask each student in the  class to create a website covering 18th Century themes. i.e ‘18th Century Soldier’ (resource guides, food reviews, military fashion, Horses in Battle etc…) or ‘Constitution Corner’ (covering political candidates, issues and formation of the US government) Or ‘18th Century Science’.

10. Slide for Each Day Project – This is on one of my favorites. Everyday after your lesson have one student summarize the main takeaway from the class in one sentence. Take a picture (either of another student, a drawing in a textbook, or upload  a relevant image) and add it to the slide. Voila at the end of the month you have a student made, collaborative slideshow of class accomplishments!

11. Tell an inside Joke – Create a 20 second animated video with a personalized joke: “What is Mrs. Johnson’s favorite drink?” Hot Chalk – olate! Yes it’s cheesy, But jokes are a quick and fun way to get kids situated with the idea of animations and short videos. Have them each write a funny joke, funny phrase or inspiring quotation. Check out this list of nerdy educational jokes and apply one to your class!

whiteboard video earth showing social media

12.Lyric Video/Music Video – All students can relate to music. Have each student choose a short verse or chorus of a song they like, then have them change the lyrics to the topic of their choice. Here’s an example of “All about that Space” by science entertainer Coma Niddy. Students can use animated characters and on screen lyrics if they don’t want to make live video. Here’s an example of Uptown Funk animated Lyric video.

13. Video Clips – This is a no brainer – Use BrainPOP, Youtube or TED to break up the monotony of class by showing a video that enriches your lesson or even a short video clip that will let out a giggle. If you are giving a presentation via slideshow, you can even insert a video into your presentation without any tech skills. This is called Quick Clip, and  it’s free.

There you have it! With minimal effort and a bit of creativity you can easily integrate technology into any lesson plan.
Have you you used any of these techniques for flipping the classroom? Would love to hear about your awesome ideas in the comments below!

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