Month: May 2015

The Exponential Reach that Explainer Videos Can Give You

While one of the main goals of marketing is to drive sales, there is much more to success than just getting a customer to purchase something from you. The important thing to remember is that brand awareness and a good strategy for increasing your audience are what really lead to big sales, repeat

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Video Advertising Infographic

Jason Abbruzzese of Mashable.com brings us an interesting infographic showing the dramatic growth in digital ad spending over the past few years. The message is clear: If you want to make money, make video first. There is an arms race in digital video, and the victor will be the fastest, the s

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You Shouldn’t Do a Video on a Boring Topic…Or Should You?

If you’re a marketer feeling stumped about how or why to do an explainer video on a dry topic, you’re in good company. The truth is that many of us are reluctant to take on such a challenge, knowing content that’s not provocative or intriguing will be lost in cyberspace. But we need to look at borin

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13 Simple Ways to Integrate Technology into any Lesson Plan

The pressure is on, and educators are feeling it more and more. Principals and school boards everywhere are requiring teachers to integrate technology into the classroom. Sometimes, the change is as simple as adding a computer class to the curriculum, other times it requires teachers to literally

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11 Tips To Improve Your Communication Skills

The most effective speakers, presenters and leaders are those who know how to communicate with their audience. Some great examples include Conan O’Brien, Steve Jobs and marketing guru Gary Vaynerchuk, but it’s no secret why we are drawn to them; they all share  and exhibit the the same techniques wh

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