Animated Explainer Videos UKby russlaw | June 1, 2015 | General
So why are all these animated explainer videos uk all over the internet and youtube?
It’s no secret that video has carved out a rather massive chunk for itself in the marketing world, to such a large extent that YouTube is now knocking on Google’s door as the next most popular search engine. But many people do not realize that it is not just any old video that will grab and engage their target audience and earn their respect. The short and sweet animated explainer videos UK should be your choice to encourage sharing and re-tweets among the multitude of viewers. So when you only have one to three minutes to make an impact on your visitors, just focus on the basics.
Develop a rough outline before you start, and consider using a storyboard: You can’t jump head first into the making animated explainer videos uk without knowing the kind of target audiences you want to reach and what you will cover in the video. Figuring out the first part isn’t as hard as you might think as you can simply follow social media to find out who is paying attention to the important conversations that matter to your business. After that, you should monitor what your target audience is talking about online and then try to develop your material around their interests.
Make sure you grab their attention in the first 7 seconds: I’ve said this before in my powtoon videos, but you probably only have 5-7 seconds before you lose more of your audience, so the moment your video starts to play, you must get this right. Recent studies related to viewer behavior have just about proved this beyond all reasonable doubt. After that time, a viewer is very likely to bounce you don’t engage them as they just won’t interested in hanging around any longer. It is essential to get to the point of your video right away. You should actually plan to use the very first segment of your animated explainer videos uk to qualify leads, so you know you’re talking to the right people.
Use your animated explainer videos uk to answer important questions: Imagine being able to deliver your perfect sales pitch everytime somebody visited your website. Salesmen of previous eras would be green with envy. This kind of video is the perfect opportunity to capture your audience’s attention, and tell them all about your business in a fun and really engaging way. They work well with a splash of humor, and this will also make them more memorable too.
Don’t forget about your call to action: This happens in all types marketing and it incredibly important. You need to tell your prospects what to do after they have finished watching your video. You might want them to fill out a form, download a whitepaper or contact you directly by phone or email.
Following these rules will really make a difference to your marketing strategy, and will make sure all of your hard work pays off.