Studies have shown that only a small number of visitors recalled the last display ad they saw and the company or product it promoted. Most users just dont click on banner ads and they just aren’t effective any more. This article aims to explain why this has happened, and how an explainer video can do the job for you instead.
Infolinks is an interesting company that are going to study the psychology of this banner blindness over the course of the year and welcomes participation from the industry.
The infamous banner ad has been used for almost twenty years now, but it has little to show for itself. People find they are usually unimaginative and also intrusive, but most website visitors just ignore them completely. On top of all this research, the click-through rate of banner ads is only around 0.1 percent, or less. Did you know that as many as half of clicks on mobile banner ads are accidental! Industry experts agree: the banner ad is about the worst of what online advertising can offer, and it is time to think differently.
Another difficult truth for advertisers is that Google Adwords are becoming much less effective, and starting to suffer the same fate as the banner ad. Website visitors have started ignoring, or avoiding these ads that appear at the top of a Google Search and instead looking directly to where they can find the most organic or ‘honest’ results. These ‘honest’ results are just underneath the paid ads and are there because they were selected organically by googles incredibly sophisticated algorithm. The Mighty Google Algorithm is not actually just a set of ranking factors, but more of a collection of protocols, applications, operating systems, and databases. The main ones are nicknamed Panda, Penguin, Hummingbird and Pigeon, and if you are involved in SEO or search engine optimization or blogging you have most likely heard of them. Most people don’t know it but almost every day, Google introduces changes to its powerful ranking algorithm. Some are just small tweaks; but others can seriously shake up the search engine results.
There is another way that has been proven to work. Explainer videos
Successful explainer videos take careful planning but can bear banner blindness. If you do it right the rewards will be abundant and generate a good ROI. Digital marketers must adapt accordingly to capitalize on the consumer mindset that is driving this change. Explainer videos are videos that explains a concept, a product, a function, or maybe a process. When best they do this in a fun and engaging way. Where hundreds of words might have been needed in the past to explain a concept, a 30-60 second video could do it better. Key factors to a good explainer video are to address the viewers pain, and then present the solution in a fun and engaging way. A simple style usually works best.
The largest group of your website visitors will usually be visual Learners. They love anything visual, and a fresh animation that will make them laugh is the perfect way to engage them and keep them on your site. They will happily watch your video, and remember much more of your information this way. If it was any good, then chances are they will tell others about it.
Auditory learners the next highest volume of visitors your website will get. The good news is an explainer video will still work perfectly. With a strong script and a professional voice over the Auditory learners will still get the key takeaways you want them to.
To find out more about our videos, or if you would like to talk to us about having an animation made for you then please visit our video services page to find out more
Whiteboard animations Grab your visitors attention, which means you get to deliver the perfect sales pitch every time someone finds your website
It has taken a few years, but Video is now all over the internet. You can’t avoid it. Animated videos such as powtoons, videoscribes or other Whiteboard videos are a really fun way to tell a story or get a message across. The cartoon style of these videos makes them a surprisingly clever method for delivering important information to your site visitors. They have been proven to draw people in and hold their attention for the entire length of the video. Thanks to sites like youtube and vimeo, you can add a video to your website in minutes.
Many of my clients come to me with a very complex message that they need to get across to their web visitors quickly and easily. This is where the whiteboard video format comes in. By adding some humour to sensitive or complex subjects the message is transformed and becomes so much easier to deliver.
This brings me to my first reason you should have a whiteboard video on your website.
REASON 1: You can get people to listen to a complex message if you deliver it as an animated whiteboard video.
Here is a link to a wonderful FREE book created by the powtoon scientists that is jam-packed with brilliant information about creating animated videos. Now you have got your website visitors to listen to your message you can pat yourself on the back and perhaps even celebrate… but there is something else that needs to happen for this whole process to have been a success. You need your visitors to REMEMBER what they saw after they have seen your message. This brings us to the second reason on the list. The simple fact is that people remember whiteboard videos if they are done well.
REASON 2: People are much more likely to remember your message if it is visual
SO now you have managed to get people to listen to you, and there is a really good chance that if you asked them about what they saw the next day, they would be able to tell you. The third reason on the list is where it really starts to get fun. Have you ever seen a new business open up in your local area? If you walk past on the grand opening day you may well see people in brightly dressed costume and funny hats, probably handing out information. Someone might be juggling while riding around on a unicycle. Those opening days are easy to remember, aren’t they? and they are even harder to forget! You were probably telling friends and family about it the next day.
Whimpy used to have a poor guy dressed up as a hamburger outside their restaurant the whole day, handing out flyers and promotions. We all still remember him, don’t we! The marketing specialists behind those companies knew how to get noticed and get people talking about them.
REASON 3: Having a whiteboard animation on your site will get you noticed.
Hopefully, I have made my point. But just in case you still aren’t convinced, can sign up for a free trial of videoscribe. I promise you won’t regret it.
If you are in the market for animated explainer videos uk or are in the process of creating one, then getting the right font, or even creating your own font is a vital step in keeping your video engaging.
After downloading all kinds of free fonts over the years, and using them in videoscribe to create our whiteboard explainer animations, I finally decided it was time to try and make my own font.
I searched the Internet and quickly found a free online service.
By downloading a simple template from www.myscriptfont.com I was able to quickly and easily create my own handwritten font that works great in videoscribe and adobe illustrator.
I did a quick test in videoscribe and it worked really well.
(The whole effect seems to have come out much better than I had hoped for, because I am quite a messy writer, proven by the fact that on a couple of my most recent whiteboard animations I had to re write some of my text and labels so that it was legible! )
NOT all animated explainer videos uk, are created equally though!
And while one video style may yield earth shattering results for one business, it may be a complete dud for your business. If different types of styles have been swirling around your head and have left you confused then you may need to do some basic research to get the right look for your business.
This is one of my new favourite fonts! Luckily some of my clients prefer my hand written font, but I love the Denne sketchy font. Here is another fantastic font that you can use in a videoscribe or explainer videos uk, i love it.
The primary key to an effective video is to select the video style that best fits your business marketing objectives and target audience.
The first thing to realize is that every font has its own pros and cons. Some are more straightforward, some are more creative, and some are more youthful. In this way, some styles are more appropriate for different industries than others. The pros of whiteboard videos is that they are very to the point, and communicate information in a simple and effective way. The font or fonts used in the video can make or break it. You will need to consider who your target audience is and what they will feel most at home reading. A whiteboard animation can be highly engaging and spark curiosity in viewers, and the font you choose is an integral part of the video. They can even be inverted to look like a blackboard video and this makes the font really stand out nicely.
Although these videos are limited in the amount of color and animation they contain, by using carefully selected coloured fonts can really improve your video, and make it stand out . If you’re looking to convey your information in a clear and effective way you can look read up on the history of sketch notes or visual note taking. I call them the ‘grandfather’ of animated explainer videos uk, and a good sketch note had a successful blend of cool looking fonts and nice cartoons or doodles.
So what is all this about a powtoon video I keep hearing?
There is a great divide in marketing at the moment between practices and results. With the shift towards social media being an incredible avenue for getting a brand message across in the past decade, more and more companies are fighting for a way to make use of this in advertising. While best practices continue to fall behind the pace of technology, there are a few tried and tested methods for drawing in potential users like never before, enter the powtoon video
Lets take a moment to examine the online service PowToon as well as PowToon videos. In addition to describing exactly what PowToon videos are, we will cover how they can be used to help you business and get your brand message across.
So are these called explainer videos?
Simply put, PowToons are animated videos and presentations designed to captivate, engage, explain, and sell an idea all at the same time. By drawing the watcher in and creating an engaging enough video that keeps them from wanting to leave, you can more effectively get your message across. PowToon videos and presentation have been used by countless businesses to draw attention to their products with great success.
How Can PowToon Videos Help My Business?
PowToon videos can serve a number of functions for your business. The videos are perfect for the front page of your website. This is because they are engaging and provide for your visitors a fun video. While watching, the video will relate the central points of your business as well as the reasons why purchasing from the company is a good idea.
PowToon videos are used by everyone and a range of companies both big and small. In addition, there are many tips and tricks that can be learned over time, reducing the time commitment you have to spend. Popular PowToon examples include the russexplains video series. A PowToon tutorial may be your best way to start utilizing this exciting service, and seeking out past PowToon examples can give you a better idea of what is possible. As always, the more time you spend learning how to construct them the better your overall PowToon presentation will be.
Where Does That Leave Us?
PowToons is a powerful tool that when used correctly can generate additional business and brand recognition for you. By spending some time looking at PowToon tutorials and examples, you can work to make your presentation truly captivating.
The pressure is on, and educators are feeling it more and more.
Principals and school boards everywhere are requiring teachers to integrate technology into the classroom. Sometimes, the change is as simple as adding a computer class to the curriculum, other times it requires teachers to literally flip their entire lesson plan into a hi-tech beast!
Although these flipped classrooms give students an edge, they may also give their teachers a headache! Don’t worry, I’m here to show you that whether you teach 2nd grade math or high school biology there is a simple way to ‘techify’ your existing lesson plans.
Sit back and check out these 13 ways to integrate technology into any lesson!
1. Mission Impossible Challenge – Present a challenge to your students with this super engaging “Mission impossible” Template, complete with spy music! All you do is add your own images and Text!
2. Skype an Expert – The ‘Live’ version of anything online is awesome. Simply get in touch with an expert in any field, (this can be a college professor, the local museum curator, or even a fellow teacher). Schedule a Live skype chat where the students can ask the expert questions – in realtime. If you teach Literature you’re in luck, there is a website dedicated to connecting with authors – Skype an Author
3. Five Facts about “Subject” – This is the most useful template for an in class assignment or as homework (if students have the tech capabilities). Simply choose a topic, and write 5 facts about said topic. “Hi, I’m H20 and I do 5 things really well…. ”
4.Fuzzy Image – You will need a camera or camera phone. Zoom in on an object until it becomes fuzzy or you can only see a small part of the total image. Print it out or project it onto a screen. Have students guess the mystery image as a lesson introduction.
5. Google Earth – This app is not limited to history or geography or environmental science; You can use it to show students where the pythagorean theorem was developed, or the actual location in China where ‘Kung Fu Panda’ learned his skills. Google Earth is a fun and really quick way to infuse some real-time, hi tech into any lesson.
6. Interview A Scientist or Historical figure – Create a dialogue with a great leader in their field, such as Einstein, Ghandi, or Neil DeGrasse Tyson. This animated interview is very easy to set up using PowToon Slideshow. Simply upload an image and add a few speech bubbles. It’s pretty fun watching your teacher hang out with an ‘educational celebrity.’ You ask questions and the answer is pre-made on each slide. Animated Interviews are also great for students with presentation anxiety because the slideshow guides them through each point.
7. Mini Me Introductions!– Turn Yourself or your students into cartoon versions of yourselves! Students will get a kick out of seeing themselves on screen with a giant head and a cartoon body. “Min Me” is especially useful for the beginning of the school year. Your class can make animated videos or slideshows introducing themselves with key pointers, such as name, hobby and a cool fact they just learned!
7. Collaborative Class Blog – Set up a blog (WordPress, Blogger, Kidblog) for your class! Come up with a fun title with your students and create different categories based on your syllabus. For example, If you are an English Teacher you can vote on a fun title like, “Class 7B’s Book Reading Blogorama!” Create a tab for each book you read ‘Brother’s Grimm, The Giver, Macbeth etc…’ Ask your students a question in class and have them write a short post either during the lesson or as a homework assignment. Have them publish it the blog and tag it into the appropriate category.
8. Make a Meme –Meme Generator! There are memes about everything from cats to chemistry, to cats teaching chemistry. Have your students pick an image or provide your own image and let them fill in the rest. Print them out and hang ‘em up!
9. Build My Website Project – Have your students build their own website based on course topics. For instance, if you teach History and you are learning about the Revolution – You can ask each student in the class to create a website covering 18th Century themes. i.e ‘18th Century Soldier’ (resource guides, food reviews, military fashion, Horses in Battle etc…) or ‘Constitution Corner’ (covering political candidates, issues and formation of the US government) Or ‘18th Century Science’.
10. Slide for Each Day Project – This is on one of my favorites. Everyday after your lesson have one student summarize the main takeaway from the class in one sentence. Take a picture (either of another student, a drawing in a textbook, or upload a relevant image) and add it to the slide. Voila at the end of the month you have a student made, collaborative slideshow of class accomplishments!
11. Tell an inside Joke – Create a 20 second animated video with a personalized joke: “What is Mrs. Johnson’s favorite drink?” Hot Chalk – olate! Yes it’s cheesy, But jokes are a quick and fun way to get kids situated with the idea of animations and short videos. Have them each write a funny joke, funny phrase or inspiring quotation. Check out this list of nerdy educational jokes and apply one to your class!
12.Lyric Video/Music Video – All students can relate to music. Have each student choose a short verse or chorus of a song they like, then have them change the lyrics to the topic of their choice. Here’s an example of “All about that Space” by science entertainer Coma Niddy. Students can use animated characters and on screen lyrics if they don’t want to make live video. Here’s an example of Uptown Funk animated Lyric video.
13. Video Clips – This is a no brainer – Use BrainPOP, Youtube or TED to break up the monotony of class by showing a video that enriches your lesson or even a short video clip that will let out a giggle. If you are giving a presentation via slideshow, you can even insert a video into your presentation without any tech skills. This is called Quick Clip, and it’s free.
There you have it! With minimal effort and a bit of creativity you can easily integrate technology into any lesson plan. Have you you used any of these techniques for flipping the classroom? Would love to hear about your awesome ideas in the comments below!