Making life easier for Videoscribe users, powtoonists and whiteboard animation companies

I think we all know the foundation to every great animated video is a great script. A strong script will get your message across properly, delivering a clear message to your target audience, but unless you can deliver interesting and relevant visuals then your video can still be a failure; even with a good script.

Storyboarding
I was reading through a script the other day, wondering about the best way to visualize some of the key points of the video I was making. Depending on how well you know the subject matter this can be a tough call. It can be a straight forward process, but at other times it can really be challenging, especially when you want your animated video to look original and stand out from the mass of videoscribes, powtoon or whiteboard animations that have recently flooded the internet.

videoscribe

There is an entire skill set related to this, and becoming good at this type of communication takes practice.
I usually brain storm several ideas. Discuss these with my script writer, and my wife (who is an integral part of this process) and then I do some preliminary sketches before I show the client. 

Anyone who wants to create an engaging videoscribe, whiteboard animation or powtoon, will be working from a script, and attempting to represent each part of the script in the most interesting and engaging way.

Outside help

I think it would be really useful if there was a website or app dedicated to this.  You would just enter a line of the script and the clever AI would present a series of images that represent the phrase or idea. You can already do this to a certain extent just by doing a google search, but the AI is not aimed at delivering this kind of information and if often not particularly helpful. This new website or service would also use community feedback on which images or ideas worked best – so it would need a voting system to allow users to give their input on what works best for a given keyword, phrase or sentence. The feedback part of what works and what works and what doesn’t would not happen over night, but I think as it grew it would become a really useful tool.  (This would also be a valuable asset for any A.I. system to have, as being able to understand a range of both simple and complex textual concepts and express them visually is an important life skill.)

Your search would return a series of images relating to your keyword phrase or line of script that would give you useful ideas. The search results could be made up of licenced and licence free images that would give the user constructive ideas about how to illustrate his script, but it could also compliment Sparkol’s Community exchange of images by showing any relevant images and giving you the option to buy anything you needed.

Where do we stand at the moment,

At the moment, no software or website exists that I know of that would give useful ideas.

I am gradually learning the art of storyboarding, but for these shorter videoscribe and whiteboard animations the most successful visuals are often a little more abstract than a storyboard created for traditional animations. Yesterday I went for my usual swim, and by the time I had completed a few laps I had some new ideas about the latest storyboard I am working on. Just taking a break can really help. Find a scrap of paper and a pencil and just start scribbling and doodling on it. The ideas will come, and you will improve each time you do it.

Some of my clients want to take a really active part in this process, and it can get really interesting. In situations like this, just remember to keep it fairly simple, and that you should have the final say, as you are the specialist.

Please let me know in the comments how you create your storyboards for your videoscribe, powtoon or whiteboard animation, and how you work out how you will visualize it.

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The Benefits of a Whiteboard Video For Your Business

The Benefits of a Whiteboard Video for your Business

With the rise of the social media platform and a fundamental change relating to effective marketing techniques for Millennials, new forms of advertising have been popping up everywhere. The blog, infographic, Facebook page, and instructional video all point to this trend of changing marketing types. With every passing year, new techniques appear, older techniques are perfected, and some die out.

Lets take a moment to consider the benefits of whiteboard videos. A fun and creative way to demonstrate something for the visitor to your website, whiteboard videos provide an excellent opportunity to better instruct visitors.

 

What Are Whiteboard Videos?

Whiteboard videos are a kind of informal video that acts to explain a system or concept. Informal and fun, these videos are strangely captivating, drawing in people and keeping their attention over the entire length of the video. With significantly higher retention rates then other older video types, the whiteboard video production is relatively simple and numerous whiteboard video examples can be found online demonstrating how the process is done. Simply put, they can give you a perfect way to deliver the perfect pitch every time a person visits your website.

Why Are Whiteboardvideos Beneficial to Get My Brand Message Across?

Along with providing greater retention rates and being an easy way for people to engage with your brand, whiteboard video animation increases memory recall on the topic you choose to talk about. This occurs because people are more engaged with the subject. Not only are people listening to what you say, but they are also trying to connect it to what is being drawn. This use of our brain attempting to make connections dramatically improves our retention abilities and can lead to better memory recall as a result. In addition, the surprise that comes from finally being able to make out and interpret the image is known to create a dopamine release in our body. As a result, the viewer is even more engaged then before.

Where Does That Leave Us?

Having a highly engaging and easy to watch video on the front of your website is the best way to greet your new visitors. Going out of your way with whiteboard video production and animation, your website visitors will be more engaged, better informed, and ready to consider purchasing the products and services sold under your brand.