Why you should care that Google is getting smarter every day
Having good content on your website is now more important than ever. Why? because the Google search algorithm is getting smarter every day.
Content creation that includes creative writing and eye-catching infographics or illustration will allow your website to By ensuring your site is full of new, valuable, and original content then you stand a much greater chance of looking good to the search engines as well as to your web visitors. This is a proven fact and is probably the best way to drive natural and targeted traffic to your website and maintain the lead over your competitors.
Our talented team will create valuable content based on your keywords and combine it with eye-catching and original content in the form of simple but effective animated gifs and infographics.
One of the latest buzzwords you may have heard in relation to online marketing is the term ‘organic traffic’. The most valuable part of a successful marketing strategy is to encourage natural traffic, or ‘natural visitors’ to your website. The traffic should have found you in the most natural way possible. If you are a personal trainer, then you want people to have found your website when they were searching for a personal trainer in their local area, looking for a gym or reading about how the best ways to keep fit and have a healthy lifestyle. You don’t want them to have been directed to your site by misleading and unrelated links to your website.
The best way to create valuable content for your website is to create a plan of action
Our team will review your business and help you understand what your most important content is. Once we know that we can decide what your main ‘keywords’ should be and use these to communicate your message through blogging, Social Media, Digital marketing, and press releases.
We will look beyond your website at other areas of your business and use your offline activities to feed back into your digital presence. Some of the best articles are based on events and activities in the community and these will greatly enrich your digital content.
It is very important to remember that good content creation is also the perfect way to generate social engagement. Once you have some good content on your website your users will want to share what they have read with their friends and colleagues. This, in turn, creates a network of quality links back to your site, which in turn improves your standing with Google and will improve the traffic flow to your website.