Whiteboard animations are on the up for medical training institutes around the UKby russlaw | October 19, 2018 | Whiteboard video
We’ve had a busy summer, and the whiteboard animation business is going really well and we certainly seem to have found our niche. Every week we are approached by large organizations looking for medical, humanitarian and charity awareness and training videos in our whiteboard video style. The medical industry has realized these are the perfect medium for educating and informing their staff, and we have been asked to create several of our bespoke animations for in-house training and to raise awareness ok key issues or strategies in their organizations. We are constantly trying to up our game by learning new animation techniques to keep our videos eye-catching and fresh.
In August I wrote a short post about whiteboard animation as the leaflet for the 21st Century. It all started a couple of years ago we were asked to create a series of videos explaining strokes, other ailments, and procedures. The GPs involved wanted to re-invent the traditional NHS type leaflet in digital format. They could see how fast technology was changing the world and understood that if someone needed useful information about a stroke or another common ailment, it would be easier to watch a short video on their tablets and phones to access the information rather than look for a leaflet at their local Doctors. The days of the paper information leaflet are gone and the ‘explainer video’ is here to stay. The medical industry knows this, and it has to stay ahead of the game if it wants to stay effective and viable. Read the full article
Personalised video editing servicesby russlaw | October 1, 2018 | Whiteboard video
As a whiteboard animation company, we do quite a bit of video editing. We use it to tweak and improve our videos and we use video editing techniques to add extra effects extra animation, and even sound effects. Whether your video is an animation or real footage we have the experience to edit and improve it.
As we work on many of our videos our clients come to us with new images that need to be integrated as well as new voice retakes that need to be seamlessly integrated. Our strength is in creating seamless, natural looking videos that don’t look like they have been edited. Whatever your needs, we can advise you on the best way to achieve it. Read the full article
A fresh look at London through a cartoonists eyesby russlaw | August 21, 2018 | Whiteboard video
The Chief Executive Officer of a large property development company was due to make a speech to a conference of international investors. He wanted to do something different; not in the content, but in the delivery. He decided eventually not to speak live, but to use the speech with a whiteboard animated video. He recorded the seven-minute dialogue and it was used as the voice-over for the video which went down well with the audience who were rather relieved to see something a bit different.
We produced the animated whiteboard video showing the company’s previous prestigious major developments and future projects clearly illustrated by this method. The audience, including potential investors, were able to see and hear the history of successful developments brought to life. The future projects were similarly treated with the existing buildings shown as they are now, and then illustrated by concise pictorial images of the envisaged transformation when the development is finished. This style of animation allowed us to introduce some humorous elements, and play around with some of the iconic characteristics and landmarks of London. Read the full article
Medical Whiteboard Animations – the leaflet for the 21st centuryby russlaw | August 6, 2018 | Whiteboard video
Strokes Explained in an Animated Video
Some years ago three very experienced “junior doctors” realised that there were several medical conditions that were not understood by many patients and members of the public. The term ‘Stroke’ was predominant. They decided to produce an explanatory video and chose whiteboard animation. They raised the initial funding themselves and gave me a call.
The Stroke Video was born
They asked us to produce an animated whiteboard video to explain what a stroke is and the two types. The animation shows how a stroke is caused, and how to recognise the symptoms using the acronym FAST. Emphasis was put on the need for quick action because the result of a stroke can be disabling and even fatal. Read the full article
Improving Mental Wellbeing and understanding the monkey mind using Whiteboard Animationby russlaw | July 24, 2018 | Whiteboard video
How the Monkey Mind whiteboard animations came about
Several Months ago we were contacted by Graham McDowell, a Mindfulness coach, Solution Focused Hypnotherapist & Psychotherapist. He realized the potential of whiteboard animations as the perfect tool to explain his message and bring his Monkey Mind Online Academy and Wellbeing Systems for Schools to life with bespoke and original looking training videos and resources.
When his work took him into schools. Graham got a shock as he discovered that the levels he found were often lower than those of individuals who came to him for therapy. Graham knew we could do something to improve this situation and he created Monkey mind to provide schools with simple and effective systems to measure mental wellbeing levels and improve them. Read the full article
Contraception Chatbot for Women in Southeast Asiaby russlaw | June 21, 2018 | General
At Russlaw.co.uk our assignments are usually for medical education and training or sales/promotion purposes.
Recently, however, we completed a project that was a little unusual, and at the time didn’t realise the significance of it. We were approached by a Southeast Asia contact to supply a powtoon explainer video promoting a confidential chatbot service about contraception for women. Read the full article
Medical Whiteboard Animation Tech Updateby russlaw | June 19, 2018 | Whiteboard video
Technology improves modern life through whiteboard animation
In a world where technology is a part of our daily lives and the influx of information can feel overwhelming at times, it is vital to be able to access current, concise and accurate information. This is paramount when it comes to healthcare and anyone involved in the medical profession, as well as patients and their families. Clear, precise communication will promote better understanding and quicker resolutions for doctors, nurses and other medical professionals and the patients who seek their help. Medical Whiteboard Animation videos can provide the perfect medium for explaining complicated medical concepts, describing various illnesses and diseases, elaborating different treatments available, or even promoting a healthy lifestyle that will ultimately lead to avoiding life-threatening afflictions.
How can Whiteboard Animation be used by the medical community? What can be accomplished by creating medical whiteboard animations?
It is common knowledge doctors and nurses undergo many years of learning and training, before actually becoming full-fledged medical professionals who get to help patients. Their intimate medical mastery in their respective field involves a plethora of medical terms that might be difficult to come to terms with for most patients, especially when they find themselves the recipients of bad news. Whiteboard Animations can provide a great opportunity for better patient outreach and filling the communication gap. Doctors could have patients watch a simple animation when talking about their affliction, thus enabling patients to emotionally and physically manage the news easier and also make the road ahead clearer. Read the full article