medical whiteboard animations – the leaflet for the 21st century

Strokes Explained in an Animated Video

Some years ago three very experienced “junior doctors” realised that there were several medical conditions that were not understood by many patients and members of the public. The term ‘Stroke’ was predominant. They decided to produce an explanatory video and chose whiteboard animation. They raised the initial funding themselves and gave me a call.

The Stroke Video was born

They asked us to produce an animated whiteboard video to explain what a stroke is and the two types. The animation shows how a stroke is caused, and how to recognise the symptoms using the acronym FAST. Emphasis was put on the need for quick action because the result of a stroke can be disabling and even fatal.

f

The Results from the Stroke Video

The aim was to produce a patient information ‘leaflet’ for the 21st century. Something that could be posted and seen on social media sites. As such it was very successful in achieving it’s objective; so much so that a small independent TV production company in Stornoway saw it and asked if they could use the video on a BBC health education programme for N.Scotland. We didn’t hesitate to agree as it was performing a valuable public service that could save lives.

The reception on youtube has been fantastic and viewers have left comments telling us how it helped them to understand strokes [better], and was a great help in personal situations involving family members.

Since then another eight videos have been made on various subjects from Growth Hormone Deficiency to CPR, with funding coming from the charities involved.

The initiative by three doctors to explain strokes seems to have started a trend using animated whiteboard videos to give medical information to patients and the public.

Could this method be used as a modern teaching tool for student nurses and doctors?

Improving mental wellbeing and understanding the monkey mind using whiteboard animation

How the Monkey Mind whiteboard animations came about

Several Months ago we were contacted by Graham McDowell, a Mindfulness coach, Solution Focused Hypnotherapist & Psychotherapist. He realized the potential of whiteboard animations as the perfect tool to explain his message and bring his Monkey Mind Online Academy and Welleing Systems for Schools to life with bespoke and original looking training videos and resources.

When his work took him into schools. Graham got a shock as he discovered that the levels he found were often lower than those of individuals who came to him for therapy. Graham knew we could do something to improve this situation and he created Monkey mind to provide schools with simple and effective systems to measure mental wellbeing levels and improve them.
His mental wellbeing educational programme helps schools throughout the UK gain insights on how their staff and pupils are thinking and feeling.

Over the next few months we worked closely with Graham to create a series of 8 minute videos introducing the monkey mind. The series introduces the viewer to the concept of the monkey mind, with an overview of how your brain works. It talks about the stresses and strains of the modern world and how the monkey mind deals with them. Later on in the series we are shown how we can calm the monkey mind and experience greater peace, happiness and success in our lives.
The uncomplicated style of the hand drawn videos in black and white with colour spots allowed viewers to understand complex ideas, quickly and with an impressive retention rate. The whiteboard animations are now helping pupils, teachers and parents nationwide to understand and manage their Monkey Minds!

If you would like to find out more about what Graham is up to, then you can see the wellbeing website here

and watch the wellbeing introduction whiteboard animation here

Contraception Chatbot for Women in Southeast Asia

At Russlaw.co.uk  our assignments are usually for medical education and training or sales/promotion purposes.

Recently, however, we completed a project that was a little unusual, and at the time didn’t realise the significance of it. We were approached by a Southeast Asia contact to supply a powtoon explainer video promoting a confidential chatbot service about contraception for women.

screenshot from powtoon animation

The chatbot service

The user could download an app. This would enable instant access to a trusted advisor who would give strictly confidential advice on contraception and OC pills. The user could also be guided to a Participating Pharmacist for skilled counselling and advice. There were plans to extend this into a comprehensive website. This chatbot and many others are hosted under the Bayer umbrella. There is an extensive use of AI and there is no doubt that it will be introduced into this contraception chatbot covering the most commonly asked questions.

Screenshot showing pharmacy

The benefits of the contraception chatbot

The main value of the service, apart from the obvious information and education, is that it allows women to talk freely and safely about contraception without any religious or cultural constraints.

Women’s rights in Southeast Asia

In view of the current drive for women’s rights: equal pay, more representation at senior levels, ‘Me Too’ etc.; is this contraception chatbot the beginning of a women’s emancipation movement in Southeast Asia, or have we had a glimpse of an established drive demanding rights for women in the region?

Contact us to find out more about how we can help visually explain your business or product

Medical Whiteboard Animation tech update

Technology improves modern life through whiteboard animation

In a world where technology is a part of our daily lives and the influx of information can feel overwhelming at times, it is vital to be able to access current, concise and accurate information. This is paramount when it comes to healthcare and anyone involved in the medical profession, as well as patients and their families. Clear, precise communication will promote better understanding and quicker resolutions for doctors, nurses and other medical professionals and the patients who seek their help. Medical Whiteboard Animation videos can provide the perfect medium for explaining complicated medical concepts, describing various illnesses and diseases, elaborating different treatments available, or even promoting a healthy lifestyle that will ultimately lead to avoiding life-threatening afflictions.

the renal glomeruli

How can Whiteboard Animation be used by the medical community? What can be accomplished by creating medical whiteboard animations?

It is common knowledge doctors and nurses undergo many years of learning and training, before actually becoming full-fledged medical professionals who get to help patients. Their intimate medical mastery in their respective field involves a plethora of medical terms that might be difficult to come to terms with for most patients, especially when they find themselves the recipients of bad news. Whiteboard Animations can provide a great opportunity for better patient outreach and filling the communication gap. Doctors could have patients watch a simple animation when talking about their affliction, thus enabling patients to emotionally and physically manage the news easier and also make the road ahead clearer.

3 key points of a whiteboard animation

But that is not the only area medical whiteboard animations can help, as the medical field is in constant motion and evolution, with medical breakthroughs and scientific research always modifying the limits of understanding and changing paradigms on a regular basis; whiteboard animations can play a significant role in educating the new generations of medical professionals, as well as informing the ones already serving the general public. The videos can offer a wealth of information in a timely fashion to professionals whose time is a hot commodity. In healthcare, education is important, as with well prepared medical staff, lives are saved daily, hospitals are protected, and employees are given needed skills in order to support and serve patients most efficiently.

 What are the attributes of a useful Medical whiteboard animation?

Whiteboard animation videos can present the information in a clear manner, detailing concepts by offering concise definitions, illustrated with colourful graphics, highlighting what is important and what needs to be retained, as it will be written, drawn and spoken at the same time. The information presented can be as simple or as complex as required by the ultimate recipients: patients of any age, or medical professionals and supporting staff. The animation can take any form to accommodate the concept or concepts explained, i.e. step-by-step instructions of “how to”, defining the illness/disease, categorization of symptoms, etc.

take a look at our video page to see some of our medical whiteboard animations 

Beat banner blindess with explainer videos

Studies have shown that only a small number of visitors recalled the last display ad they saw and the company or product it promoted. Most users just dont click on banner ads and they just aren’t effective any more. This article aims to explain why this has happened, and how an explainer video can do the job for you instead.

pazuju girl in explainer video

Infolinks is an interesting company that are going to study the psychology of this banner blindness over the course of the year and welcomes participation from the industry.

The infamous banner ad has been used for almost twenty years now, but it has little to show for itself. People find they are usually unimaginative and also intrusive, but most website visitors just ignore them completely. On top of all this research, the click-through rate of banner ads is only around 0.1 percent, or less. Did you know that as many as half of clicks on mobile banner ads are accidental! Industry experts agree: the banner ad is about the worst of what online advertising can offer, and it is time to think differently.

Another difficult truth for advertisers is that Google Adwords are becoming much less effective, and starting to suffer the same fate as the banner ad. Website visitors have started ignoring, or avoiding these ads that appear at the top of a Google Search and instead looking directly to where they can find the most organic or ‘honest’ results. These ‘honest’ results are just underneath the paid ads and are there because they were selected organically by googles incredibly sophisticated algorithm. The Mighty Google Algorithm is not actually just a set of ranking factors, but more of a collection of protocols, applications, operating systems, and databases. The main ones are nicknamed Panda, Penguin, Hummingbird and Pigeon, and if you are involved in SEO or search engine optimization or blogging you have most likely heard of them.
Most people don’t know it but almost every day, Google introduces changes to its powerful ranking algorithm. Some are just small tweaks; but others can seriously shake up the search engine results.

church animation showing people

There is another way that has been proven to work.
Explainer videos

Successful explainer videos take careful planning but can bear banner blindness. If you do it right the rewards will be abundant and generate a good ROI.
Digital marketers must adapt accordingly to capitalize on the consumer mindset that is driving this change.
Explainer videos are videos that explains a concept, a product, a function, or maybe a process. When best they do this in a fun and engaging way. Where hundreds of words might have been needed in the past to explain a concept, a 30-60 second video could do it better.
Key factors to a good explainer video are to address the viewers pain, and then present the solution in a fun and engaging way.
A simple style usually works best.

The largest group of your website visitors will usually be visual Learners. They love anything visual, and a fresh animation that will make them laugh is the perfect way to engage them and keep them on your site. They will happily watch your video, and remember much more of your information this way. If it was any good, then chances are they will tell others about it.

Auditory learners the next highest volume of visitors your website will get. The good news is an explainer video will still work perfectly. With a strong script and a professional voice over the Auditory learners will still get the key takeaways you want them to.

To find out more about our videos, or if you would like to talk to us about having an animation made for you then please visit our video services page to find out more