Personalised video editing servicesby russlaw | October 1, 2018 | Whiteboard video
As a whiteboard animation company, we do quite a bit of video editing. We use it to tweak and improve our videos and we use video editing techniques to add extra effects extra animation, and even sound effects. Whether your video is an animation or real footage we have the experience to edit and improve it.
As we work on many of our videos our clients come to us with new images that need to be integrated as well as new voice retakes that need to be seamlessly integrated. Our strength is in creating seamless, natural looking videos that don’t look like they have been edited. Whatever your needs, we can advise you on the best way to achieve it. Read the full article
Making videos, but don’t know why they never get more than a few views?by russlaw | September 26, 2018 | Blog, General, Whiteboard video
Recent reports show that videos Increases people’s understanding about your product or service by 74%. When you think about it, that’s an incredibly insightful revelation, and one of the reasons everyone is either making videos or having videos made.
So it’s 2018 and by now you probably has several videos that tell your customers who you are and what you do best. But are these videos getting any hits? If it’s not done right, then your video won’t engage your audience and won’t spread like wild fire around the internet. I’m just about to write something that might surprise you. We’ve all heard of the Viral video phenomenon, but we don’t actually need our videos to go viral to be successful, we just need to tap into some of that raw power and harness it to boost our videos and maximize their potential. By doing this, we set ourselves a much easier goal, while still reaping the benefits.
Did you know, every day 100 million internet users watch an online videoYou have to think like the greatest showman Read the full article
A fresh look at London through a cartoonists eyesby russlaw | August 21, 2018 | Whiteboard video
The Chief Executive Officer of a large property development company was due to make a speech to a conference of international investors. He wanted to do something different; not in the content, but in the delivery. He decided eventually not to speak live, but to use the speech with a whiteboard animated video. He recorded the seven-minute dialogue and it was used as the voice-over for the video which went down well with the audience who were rather relieved to see something a bit different.
We produced the animated whiteboard video showing the company’s previous prestigious major developments and future projects clearly illustrated by this method. The audience, including potential investors, were able to see and hear the history of successful developments brought to life. The future projects were similarly treated with the existing buildings shown as they are now, and then illustrated by concise pictorial images of the envisaged transformation when the development is finished. This style of animation allowed us to introduce some humorous elements, and play around with some of the iconic characteristics and landmarks of London. Read the full article
Medical Whiteboard Animations – the leaflet for the 21st centuryby russlaw | August 6, 2018 | Whiteboard video
Strokes Explained in an Animated Video
Some years ago three very experienced “junior doctors” realised that there were several medical conditions that were not understood by many patients and members of the public. The term ‘Stroke’ was predominant. They decided to produce an explanatory video and chose whiteboard animation. They raised the initial funding themselves and gave me a call.
The Stroke Video was born
They asked us to produce an animated whiteboard video to explain what a stroke is and the two types. The animation shows how a stroke is caused, and how to recognise the symptoms using the acronym FAST. Emphasis was put on the need for quick action because the result of a stroke can be disabling and even fatal. Read the full article
Improving Mental Wellbeing and understanding the monkey mind using Whiteboard Animationby russlaw | July 24, 2018 | Whiteboard video
How the Monkey Mind whiteboard animations came about
Several Months ago we were contacted by Graham McDowell, a Mindfulness coach, Solution Focused Hypnotherapist & Psychotherapist. He realized the potential of whiteboard animations as the perfect tool to explain his message and bring his Monkey Mind Online Academy and Welleing Systems for Schools to life with bespoke and original looking training videos and resources.
When his work took him into schools. Graham got a shock as he discovered that the levels he found were often lower than those of individuals who came to him for therapy. Graham knew we could do something to improve this situation and he created Monkey mind to provide schools with simple and effective systems to measure mental wellbeing levels and improve them. Read the full article
Contraception Chatbot for Women in Southeast Asiaby russlaw | June 21, 2018 | General
At Russlaw.co.uk our assignments are usually for medical education and training or sales/promotion purposes.
Recently, however, we completed a project that was a little unusual, and at the time didn’t realise the significance of it. We were approached by a Southeast Asia contact to supply a powtoon explainer video promoting a confidential chatbot service about contraception for women. Read the full article
Medical Whiteboard Animation Tech Updateby russlaw | June 19, 2018 | Whiteboard video
Technology improves modern life through whiteboard animation
In a world where technology is a part of our daily lives and the influx of information can feel overwhelming at times, it is vital to be able to access current, concise and accurate information. This is paramount when it comes to healthcare and anyone involved in the medical profession, as well as patients and their families. Clear, precise communication will promote better understanding and quicker resolutions for doctors, nurses and other medical professionals and the patients who seek their help. Medical Whiteboard Animation videos can provide the perfect medium for explaining complicated medical concepts, describing various illnesses and diseases, elaborating different treatments available, or even promoting a healthy lifestyle that will ultimately lead to avoiding life-threatening afflictions.
How can Whiteboard Animation be used by the medical community? What can be accomplished by creating medical whiteboard animations?
It is common knowledge doctors and nurses undergo many years of learning and training, before actually becoming full-fledged medical professionals who get to help patients. Their intimate medical mastery in their respective field involves a plethora of medical terms that might be difficult to come to terms with for most patients, especially when they find themselves the recipients of bad news. Whiteboard Animations can provide a great opportunity for better patient outreach and filling the communication gap. Doctors could have patients watch a simple animation when talking about their affliction, thus enabling patients to emotionally and physically manage the news easier and also make the road ahead clearer. Read the full article
Beat banner blindess with explainer videosby russlaw | January 8, 2018 | Blog, General, Whiteboard video
Studies have shown that only a small number of visitors recalled the last display ad they saw and the company or product it promoted. Most users just don’t click on banner ads and they just aren’t effective any more. This article aims to explain why this has happened, and how an explainer video can do the job for you instead.
Infolinks is an interesting company that are going to study the psychology of this banner blindness over the course of the year and welcomes participation from the industry.
The infamous banner ad has been used for almost twenty years now, but it has little to show for itself. People find they are usually unimaginative and also intrusive, but most website visitors just ignore them completely. On top of all this research, the click-through rate of banner ads is only around 0.1 percent, or less. Did you know that as many as half of clicks on mobile banner ads are accidental! Industry experts agree: the banner ad is about the worst of what online advertising can offer, and it is time to think differently.
Another difficult truth for advertisers is that Google Adwords are becoming much less effective, and starting to suffer the same fate as the banner ad. Website visitors have started ignoring, or avoiding these ads that appear at the top of a Google Search and instead looking directly to where they can find the most organic or ‘honest’ results. These ‘honest’ results are just underneath the paid ads and are there because they were selected organically by Google’s incredibly sophisticated algorithm. The Mighty Google Algorithm is not actually just a set of ranking factors, but more of a collection of protocols, applications, operating systems, and databases. The main ones are nicknamed Panda, Penguin, Hummingbird and Pigeon, and if you are involved in SEO or search engine optimization or blogging you have most likely heard of them. Most people don’t know it but almost every day, Google introduces changes to its powerful ranking algorithm. Some are just small tweaks; but others can seriously shake up the search engine results. Read the full article