Robotic Process Automation and the future of Artifical intelligence

by russlaw | November 12, 2018 | Whiteboard video

Earlier this year we were commissioned to create an animation about Robotic Process Automation, [RPA]. Whiteboard animation is ideal for presenting seemingly complicated, technical concepts in a friendly and non-intimidating format. The most obtuse and almost abstract concepts can be presented in a benign, easy-to-understand way by using simple images and a few well-chosen words.

What is RPA?

Robotic process automation [RPA] is the use of software with artificial intelligence [AI] and machine learning capabilities to handle high-volume, repeatable tasks that previously required humans to perform. These tasks can include queries, calculations and maintenance of records and transactions. [Whatis.com]

Robotic Process Automation and the future of Artifical intelligence Whiteboard Animations

How does RPA work?

Robotic process automation [RPA] can also be thought of as a virtual employee. RPA works with your existing applications and thus carries out structured processes automatically. With Robotic Process Automation business processes are carried out quickly; without errors and fully automatically. [Roboyo.de]

Oh yeah! Tell that to the thousands of customers of large corporations and banks, [the most likely institutions to use RPA], who have had their personal details hacked off by criminals!

The company designing and selling bespoke RPA bots demonstrated that one of the advantages of using RPA is of removing staff from repetitive tasks and using them in more skilful roles. We’ve heard this sort of argument before – when the banks close hundreds of branches; [they are still doing it], and put thousands of employees out of work; the rationale is “this move is to improve our services for the benefit of our customers”.

Let’s face it – Artificial Intelligence [AI] has started a new industrial revolution. IT engineers will design software and robotics that will make themselves redundant. It is reminiscent of the automation in the textile industry 200 years ago. Will we see latter-day ‘Luddites’ hacking in to the system and throwing a proverbial spanner into the RPA works?

Robotic Process Automation and the future of Artifical intelligence Whiteboard Animations

The spread of robotics.

For many years robotics has increasingly been used in industry and mass production. Now it is moving into different fields – significantly Art and Medicine. It has been mooted that an ape, given brushes, paints and endless time would eventually produce a ‘Da Vinci’ – Oh really? Also a computer could eventually write another ‘Hamlet’. Don’t hold your breath. Unfortunately, what they lack is the passion of the human heart and the genius of the hand. Even the honest simplicity of Whiteboard Animation surpasses any machine-produced presentation. Recently there has been a lot of publicity for robotic painting. The results have not been impressive, apart from making two chimpanzees and an elephant redundant. Unbelievably one of these paintings was sold for over $400000. This brings a whole new dimension to the “King’s New Clothes” concept.

The good news is that robotics is now advancing into medicine with great results. Operations carried out by bots under the supervision of a skilled surgeon are becoming more commonplace. If this eases the pressures on the NHS in the UK, it can only be a good thing. However, consider with some trepidation, what would be the consequences of a foreign power hacking into the system mid-operation?


Whiteboard animations are on the up for medical training institutes around the UK

by russlaw | October 19, 2018 | Whiteboard video

We’ve had a busy summer, and the whiteboard animation business is going really well and we certainly seem to have found our niche. Every week we are approached by large organizations looking for medical, humanitarian and charity awareness and training videos in our whiteboard video style. The medical industry has realized these are the perfect medium for educating and informing their staff, and we have been asked to create several of our bespoke animations for in-house training and to raise awareness ok key issues or strategies in their organizations. We are constantly trying to up our game by learning new animation techniques to keep our videos eye-catching and fresh.

In August I wrote a short post about whiteboard animation as the leaflet for the 21st Century. It all started a couple of years ago we were asked to create a series of videos explaining strokes, other ailments, and procedures. The GPs involved wanted to re-invent the traditional NHS type leaflet in digital format. They could see how fast technology was changing the world and understood that if someone needed useful information about a stroke or another common ailment, it would be easier to watch a short video on their tablets and phones to access the information rather than look for a leaflet at their local Doctors. The days of the paper information leaflet are gone and the ‘explainer video’ is here to stay. The medical industry knows this, and it has to stay ahead of the game if it wants to stay effective and viable.

Whiteboard animations are on the up for medical training institutes around the UK Whiteboard Animations Read the full article

Personalised video editing services

by russlaw | October 1, 2018 | Whiteboard video

As a whiteboard animation company, we do quite a bit of video editing. We use it to tweak and improve our videos and we use video editing techniques to add extra effects extra animation, and even sound effects. Whether your video is an animation or real footage we have the experience to edit and improve it.

As we work on many of our videos our clients come to us with new images that need to be integrated as well as new voice retakes that need to be seamlessly integrated. Our strength is in creating seamless, natural looking videos that don’t look like they have been edited. Whatever your needs, we can advise you on the best way to achieve it.

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Making videos, but don’t know why they never get more than a few views?

by russlaw | September 26, 2018 | Blog, General, Whiteboard video

Recent reports show that videos Increases people’s understanding about your product or service by 74%. When you think about it, that’s an incredibly insightful revelation, and one of the reasons everyone is either making videos or having videos made.

So it’s 2018 and by now you probably has several videos that tell your customers who you are and what you do best. But are these videos getting any hits? If it’s not done right, then your video won’t engage your audience and won’t spread like wild fire around the internet. I’m just about to write something that might surprise you. We’ve all heard of the Viral video phenomenon, but we don’t actually need our videos to go viral to be successful, we just need to tap into some of that raw power and harness it to boost our videos and maximize their potential. By doing this, we set ourselves a much easier goal, while still reaping the benefits.

Did you know, every day 100 million internet users watch an online video

You have to think like the greatest showman Making videos, but don't know why they never get more than a few views? Whiteboard Animations Read the full article

A fresh look at London through a cartoonists eyes

by russlaw | August 21, 2018 | Whiteboard video

The Chief Executive Officer of a large property development company was due to make a speech to a conference of international investors. He wanted to do something different; not in the content, but in the delivery. He decided eventually not to speak live, but to use the speech with a whiteboard animated video. He recorded the seven-minute dialogue and it was used as the voice-over for the video which went down well with the audience who were rather relieved to see something a bit different.

A fresh look at London through a cartoonists eyes Whiteboard Animations

We produced the animated whiteboard video showing the company’s previous prestigious major developments and future projects clearly illustrated by this method. The audience, including potential investors, were able to see and hear the history of successful developments brought to life. The future projects were similarly treated with the existing buildings shown as they are now, and then illustrated by concise pictorial images of the envisaged transformation when the development is finished. This style of animation allowed us to introduce some humorous elements, and play around with some of the iconic characteristics and landmarks of London.

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Medical Whiteboard Animations – the leaflet for the 21st century

by russlaw | August 6, 2018 | Whiteboard video

Strokes Explained in an Animated Video

Some years ago three very experienced “junior doctors” realised that there were several medical conditions that were not understood by many patients and members of the public. The term ‘Stroke’ was predominant. They decided to produce an explanatory video and chose whiteboard animation. They raised the initial funding themselves and gave me a call.

The Stroke Video was born

They asked us to produce an animated whiteboard video to explain what a stroke is and the two types. The animation shows how a stroke is caused, and how to recognise the symptoms using the acronym FAST. Emphasis was put on the need for quick action because the result of a stroke can be disabling and even fatal.

Medical Whiteboard Animations - the leaflet for the 21st century Whiteboard Animations Read the full article

Improving Mental Wellbeing and understanding the monkey mind using Whiteboard Animation

by russlaw | July 24, 2018 | Whiteboard video

How the Monkey Mind whiteboard animations came about

Several Months ago we were contacted by Graham McDowell, a Mindfulness coach, Solution Focused Hypnotherapist & Psychotherapist. He realized the potential of whiteboard animations as the perfect tool to explain his message and bring his Monkey Mind Online Academy and Welleing Systems for Schools to life with bespoke and original looking training videos and resources.

Improving Mental Wellbeing and understanding the monkey mind using Whiteboard Animation Whiteboard Animations

When his work took him into schools. Graham got a shock as he discovered that the levels he found were often lower than those of individuals who came to him for therapy. Graham knew we could do something to improve this situation and he created Monkey mind to provide schools with simple and effective systems to measure mental wellbeing levels and improve them.

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Contraception Chatbot for Women in Southeast Asia

by russlaw | June 21, 2018 | General

At Russlaw.co.uk our assignments are usually for medical education and training or sales/promotion purposes.

Recently, however, we completed a project that was a little unusual, and at the time didn’t realise the significance of it. We were approached by a Southeast Asia contact to supply a powtoon explainer video promoting a confidential chatbot service about contraception for women.

Contraception Chatbot for Women in Southeast Asia Whiteboard Animations Read the full article

Medical Whiteboard Animation Tech Update

by russlaw | June 19, 2018 | Whiteboard video

Technology improves modern life through whiteboard animation

In a world where technology is a part of our daily lives and the influx of information can feel overwhelming at times, it is vital to be able to access current, concise and accurate information. This is paramount when it comes to healthcare and anyone involved in the medical profession, as well as patients and their families. Clear, precise communication will promote better understanding and quicker resolutions for doctors, nurses and other medical professionals and the patients who seek their help. Medical Whiteboard Animation videos can provide the perfect medium for explaining complicated medical concepts, describing various illnesses and diseases, elaborating different treatments available, or even promoting a healthy lifestyle that will ultimately lead to avoiding life-threatening afflictions.

Medical Whiteboard Animation Tech Update Whiteboard Animations

How can Whiteboard Animation be used by the medical community? What can be accomplished by creating medical whiteboard animations?

It is common knowledge doctors and nurses undergo many years of learning and training, before actually becoming full-fledged medical professionals who get to help patients. Their intimate medical mastery in their respective field involves a plethora of medical terms that might be difficult to come to terms with for most patients, especially when they find themselves the recipients of bad news. Whiteboard Animations can provide a great opportunity for better patient outreach and filling the communication gap. Doctors could have patients watch a simple animation when talking about their affliction, thus enabling patients to emotionally and physically manage the news easier and also make the road ahead clearer.

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Beat banner blindess with explainer videos

by russlaw | January 8, 2018 | Blog, General, Whiteboard video

Studies have shown that only a small number of visitors recalled the last display ad they saw and the company or product it promoted. Most users just don’t click on banner ads and they just aren’t effective any more. This article aims to explain why this has happened, and how an explainer video can do the job for you instead.

Beat banner blindess with explainer videos Whiteboard Animations

Infolinks is an interesting company that are going to study the psychology of this banner blindness over the course of the year and welcomes participation from the industry.

The infamous banner ad has been used for almost twenty years now, but it has little to show for itself. People find they are usually unimaginative and also intrusive, but most website visitors just ignore them completely. On top of all this research, the click-through rate of banner ads is only around 0.1 percent, or less. Did you know that as many as half of clicks on mobile banner ads are accidental! Industry experts agree: the banner ad is about the worst of what online advertising can offer, and it is time to think differently.

Another difficult truth for advertisers is that Google Adwords are becoming much less effective, and starting to suffer the same fate as the banner ad. Website visitors have started ignoring, or avoiding these ads that appear at the top of a Google Search and instead looking directly to where they can find the most organic or ‘honest’ results. These ‘honest’ results are just underneath the paid ads and are there because they were selected organically by Google’s incredibly sophisticated algorithm. The Mighty Google Algorithm is not actually just a set of ranking factors, but more of a collection of protocols, applications, operating systems, and databases. The main ones are nicknamed Panda, Penguin, Hummingbird and Pigeon, and if you are involved in SEO or search engine optimization or blogging you have most likely heard of them. Most people don’t know it but almost every day, Google introduces changes to its powerful ranking algorithm. Some are just small tweaks; but others can seriously shake up the search engine results.

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