Using whiteboard animation to explain a complex idea

by russlaw | April 2, 2019 | Whiteboard video

As business gets more complex, companies are even more desperate to find new ways of explaining what they do to their customers and staff. Most companies have tried a bunch of ways to entertain and educate their clients, with varying results. Luckily we have been doing exactly that for the last ten years, and are able to explain complex ideas with our whiteboard animation videos.

In 2018 we were asked to create a whiteboard animation that would help business users understand how they could improve their business outcomes with the right mix of intelligent technologies. The new platform called SAP Leonardo will allow users to explore use cases for analytics, machine learning, IoT, blockchain, and specific industries and learn how to use intelligent technologies to become best-run businesses.

Using whiteboard animation to explain a complex idea Whiteboard Animation
Making your business smarter

During the project, we worked closely with the client to create a script that would convey enough technical detail, without overcomplicating the message. We grabbed our sketchbooks and headed over for meetings and brain storming sessions to find the best ways to represent the narrative. Once again, the whiteboard animation style proved perfect for this purpose and we worked out a series of interesting and captivating visuals. We then created a storyboard based on the script, which was made up of our bespoke whiteboard illustrations. With the storyboard all signed it was time to head over to the recording studio and turn the script into an engaging voice over. We now had all of the elements needed to create the perfect videoscribe, and you can see the full B2B whiteboard animation here.


Robotic Process Automation and the future of Artifical intelligence

by russlaw | November 12, 2018 | Whiteboard video

Earlier this year we were commissioned to create an animation about Robotic Process Automation, [RPA]. Whiteboard animation is ideal for presenting seemingly complicated, technical concepts in a friendly and non-intimidating format. The most obtuse and almost abstract concepts can be presented in a benign, easy-to-understand way by using simple images and a few well-chosen words.

What is RPA?

Robotic process automation [RPA] is the use of software with artificial intelligence [AI] and machine learning capabilities to handle high-volume, repeatable tasks that previously required humans to perform. These tasks can include queries, calculations and maintenance of records and transactions. [Whatis.com]

Robotic Process Automation and the future of Artifical intelligence Whiteboard Animation

How does RPA work?

Robotic process automation [RPA] can also be thought of as a virtual employee. RPA works with your existing applications and thus carries out structured processes automatically. With Robotic Process Automation business processes are carried out quickly; without errors and fully automatically. [Roboyo.de]

Oh yeah! Tell that to the thousands of customers of large corporations and banks, [the most likely institutions to use RPA], who have had their personal details hacked off by criminals!

The company designing and selling bespoke RPA bots demonstrated that one of the advantages of using RPA is of removing staff from repetitive tasks and using them in more skilful roles. We’ve heard this sort of argument before – when the banks close hundreds of branches; [they are still doing it], and put thousands of employees out of work; the rationale is “this move is to improve our services for the benefit of our customers”.

Let’s face it – Artificial Intelligence [AI] has started a new industrial revolution. IT engineers will design software and robotics that will make themselves redundant. It is reminiscent of the automation in the textile industry 200 years ago. Will we see latter-day ‘Luddites’ hacking in to the system and throwing a proverbial spanner into the RPA works?

Robotic Process Automation and the future of Artifical intelligence Whiteboard Animation

The spread of robotics.

For many years robotics has increasingly been used in industry and mass production. Now it is moving into different fields – significantly Art and Medicine. It has been mooted that an ape, given brushes, paints and endless time would eventually produce a ‘Da Vinci’ – Oh really? Also a computer could eventually write another ‘Hamlet’. Don’t hold your breath. Unfortunately, what they lack is the passion of the human heart and the genius of the hand. Even the honest simplicity of Whiteboard Animation surpasses any machine-produced presentation. Recently there has been a lot of publicity for robotic painting. The results have not been impressive, apart from making two chimpanzees and an elephant redundant. Unbelievably one of these paintings was sold for over $400000. This brings a whole new dimension to the “King’s New Clothes” concept.

The good news is that robotics is now advancing into medicine with great results. Operations carried out by bots under the supervision of a skilled surgeon are becoming more commonplace. If this eases the pressures on the NHS in the UK, it can only be a good thing. However, consider with some trepidation, what would be the consequences of a foreign power hacking into the system mid-operation?


Whiteboard animations are on the up for medical training institutes around the UK

by russlaw | October 19, 2018 | Whiteboard video

We’ve had a busy summer, and the whiteboard animation business is going really well and we certainly seem to have found our niche. Every week we are approached by large organizations looking for medical, humanitarian and charity awareness and training videos in our whiteboard video style. The medical industry has realized these are the perfect medium for educating and informing their staff, and we have been asked to create several of our bespoke animations for in-house training and to raise awareness ok key issues or strategies in their organizations. We are constantly trying to up our game by learning new animation techniques to keep our videos eye-catching and fresh.

In August I wrote a short post about whiteboard animation as the leaflet for the 21st Century. It all started a couple of years ago we were asked to create a series of videos explaining strokes, other ailments, and procedures. The GPs involved wanted to re-invent the traditional NHS type leaflet in digital format. They could see how fast technology was changing the world and understood that if someone needed useful information about a stroke or another common ailment, it would be easier to watch a short video on their tablets and phones to access the information rather than look for a leaflet at their local Doctors. The days of the paper information leaflet are gone and the ‘explainer video’ is here to stay. The medical industry knows this, and it has to stay ahead of the game if it wants to stay effective and viable.

Whiteboard animations are on the up for medical training institutes around the UK Whiteboard Animation Read the full article

Personalised video editing services

by russlaw | October 1, 2018 | Whiteboard video

As a whiteboard animation company, we do quite a bit of video editing. We use it to tweak and improve our videos and we use video editing techniques to add extra effects extra animation, and even sound effects. Whether your video is an animation or real footage we have the experience to edit and improve it.

As we work on many of our videos our clients come to us with new images that need to be integrated as well as new voice retakes that need to be seamlessly integrated. Our strength is in creating seamless, natural looking videos that don’t look like they have been edited. Whatever your needs, we can advise you on the best way to achieve it.

Personalised video editing services Whiteboard Animation Read the full article

Making whiteboard videos, but never get more than a few views?

by russlaw | September 26, 2018 | Blog, General, Whiteboard videoRecent reports show that videos increase people’s understanding of your product or service by 74%. When you think about it, that’s an incredibly insightful revelation, and one of the reasons everyone is either making whiteboard videos or having them made by video scribe professionals.You probably have several videos that inform your customers about who you are and what you do best. But if not done right, then your video won’t engage your audience and won’t spread like wild fire around the internet, or give you the traffic you hoped for. We’ve all heard of the viral video, but we don’t actually need our videos to go viral to be successful, we just need to tap into some of that raw power and harness it to boost our videos and maximize their potential. By doing this, we set ourselves a much easier goal, while still reaping the benefits.

Did you know, every day 100 million internet users watch an online video

You have to think like the greatest showman Making whiteboard videos, but never get more than a few views? Whiteboard Animation Read the full article

A fresh look at London through a cartoonists eyes

by russlaw | August 21, 2018 | Whiteboard video

The Chief Executive Officer of a large property development company was due to make a speech to a conference of international investors. He wanted to do something different; not in the content, but in the delivery. He decided eventually not to speak live, but to use the speech with a whiteboard animated video. He recorded the seven-minute dialogue and it was used as the voice-over for the video which went down well with the audience who were rather relieved to see something a bit different.

A fresh look at London through a cartoonists eyes Whiteboard Animation

We produced the animated whiteboard video showing the company’s previous prestigious major developments and future projects clearly illustrated by this method. The audience, including potential investors, were able to see and hear the history of successful developments brought to life. The future projects were similarly treated with the existing buildings shown as they are now, and then illustrated by concise pictorial images of the envisaged transformation when the development is finished. This style of animation allowed us to introduce some humorous elements, and play around with some of the iconic characteristics and landmarks of London.

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Medical Whiteboard Animations – the leaflet for the 21st century

by russlaw | August 6, 2018 | Whiteboard video

Strokes Explained in an Animated Video

Some years ago three very experienced “junior doctors” realised that there were several medical conditions that were not understood by many patients and members of the public. The term ‘Stroke’ was predominant. They decided to produce an explanatory video and chose whiteboard animation. They raised the initial funding themselves and gave me a call.

The Stroke Video was born

They asked us to produce an animated whiteboard video to explain what a stroke is and the two types. The animation shows how a stroke is caused, and how to recognise the symptoms using the acronym FAST. Emphasis was put on the need for quick action because the result of a stroke can be disabling and even fatal.

Medical Whiteboard Animations - the leaflet for the 21st century Whiteboard Animation Read the full article

Improving Mental Wellbeing and understanding the monkey mind using Whiteboard Animation

by russlaw | July 24, 2018 | Whiteboard video

How the Monkey Mind whiteboard animations came about

Several Months ago we were contacted by Graham McDowell, a Mindfulness coach, Solution Focused Hypnotherapist & Psychotherapist. He realized the potential of whiteboard animations as the perfect tool to explain his message and bring his Monkey Mind Online Academy and Wellbeing Systems for Schools to life with bespoke and original looking training videos and resources.

Improving Mental Wellbeing and understanding the monkey mind using Whiteboard Animation Whiteboard Animation

When his work took him into schools. Graham got a shock as he discovered that the levels he found were often lower than those of individuals who came to him for therapy. Graham knew we could do something to improve this situation and he created Monkey mind to provide schools with simple and effective systems to measure mental wellbeing levels and improve them.

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Contraception Chatbot for Women in Southeast Asia

by russlaw | June 21, 2018 | General

At Russlaw.co.uk our assignments are usually for medical education and training or sales/promotion purposes.

Recently, however, we completed a project that was a little unusual, and at the time didn’t realise the significance of it. We were approached by a Southeast Asia contact to supply a powtoon explainer video promoting a confidential chatbot service about contraception for women.

Contraception Chatbot for Women in Southeast Asia Whiteboard Animation Read the full article

Medical Whiteboard Animation Tech Update

by russlaw | June 19, 2018 | Whiteboard video

Technology improves modern life through whiteboard animation

In a world where technology is a part of our daily lives and the influx of information can feel overwhelming at times, it is vital to be able to access current, concise and accurate information. This is paramount when it comes to healthcare and anyone involved in the medical profession, as well as patients and their families. Clear, precise communication will promote better understanding and quicker resolutions for doctors, nurses and other medical professionals and the patients who seek their help. Medical Whiteboard Animation videos can provide the perfect medium for explaining complicated medical concepts, describing various illnesses and diseases, elaborating different treatments available, or even promoting a healthy lifestyle that will ultimately lead to avoiding life-threatening afflictions.

Medical Whiteboard Animation Tech Update Whiteboard Animation

How can Whiteboard Animation be used by the medical community? What can be accomplished by creating medical whiteboard animations?

It is common knowledge doctors and nurses undergo many years of learning and training, before actually becoming full-fledged medical professionals who get to help patients. Their intimate medical mastery in their respective field involves a plethora of medical terms that might be difficult to come to terms with for most patients, especially when they find themselves the recipients of bad news. Whiteboard Animations can provide a great opportunity for better patient outreach and filling the communication gap. Doctors could have patients watch a simple animation when talking about their affliction, thus enabling patients to emotionally and physically manage the news easier and also make the road ahead clearer.

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