Making whiteboard videos, but never get more than a few views?
by russlaw | September 26, 2018 | Blog, General, Whiteboard videoRecent reports show that videos increase people’s understanding of your product or service by 74%. When you think about it, that’s an incredibly insightful revelation, and one of the reasons everyone is either making whiteboard videos or having them made by video scribe professionals.
You probably have several videos that inform your customers about who you are and what you do best. But if not done right, then your video won’t engage your audience and won’t spread like wild fire around the internet, or give you the traffic you hoped for. We’ve all heard of the viral video, but we don’t actually need our videos to go viral to be successful, we just need to tap into some of that raw power and harness it to boost our videos and maximize their potential. By doing this, we set ourselves a much easier goal, while still reaping the benefits.
Did you know, every day 100 million internet users watch an online video
You have to think like the greatest showman
There are so many millions of videos out there that we literally only have a few seconds to capture and maintain the attention of our online passers-by. We need to hit them with something that will keep them wanting more. You might get lucky, but generally, it takes planning and experience to pull this off.
How do we get results? Good research
Here’s one. The mighty MOZ (reigning King of SEO) did his research and came up with a really interesting infographic about how the “Practical Utility” of an article increases the likelihood that it will appear on The New York Times most-emailed list. We can use this data as part of our research into ‘what gets noticed’.
Get social and Get your video talked about
Social media is the perfect way to get people buzzing about your new video. Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. so to get the most out of social media you remember that you do need to encourage interaction. Before you launch your next video, take some time and strategise on the best way to make your followers attentive and ready to spread the word when your video finally goes live. During the lead up to launching your video, post useful content that people want to read, and ask questions about. If it relates to your upcoming video then that is even better. Doing some research on your audience can help you figure out what they might like. Just remember not to Over-Promote.
Making sure your video gets seen by enough people can seem daunting at first. It certainly is more than just blind luck, and by considering some of these ideas for your next video or whiteboard animation, you can get the internet buzzing and get noticed.