Explainer videos make Google happy: Your main goal as a marketer is to drive traffic to your website, and that means getting found by your target audience. The higher you rank on the search engine results page, the more likely you are to reach prospects looking for the information your content provides. Websites with video are given
preferential treatment by Google as its algorithm likes this type of high-quality content.
Prospects love to share videos: It’s easy to do, and it makes them feel good. Your target audience acts according to the same motivations as other people online in that they want to feel connected to their social network and help out those in need of information. Sharing an explainer video gives them a sense of self-satisfaction and earns them the respect of their peers.
Your email click through rate gets a boost from explainer videos: When you include video as part of an email distribution campaign, your target audience is two to three times more likely to click through to your website or landing page. Even better, when you do so, you increase your chances of converting subscribers to leads by 51%.
Video content analytics are among the easiest to measure: You might find metrics one of the more dreary sides of content marketing, but the good news is that explainer videos are one area where they’re easier to tolerate. Click through and bounce rate are the top measurements of your video performance, and your analysis ends with whether these figures are satisfactory or need work.
Visitors are more likely to become customers: When your target audience sees an explainer video, they’re
64% more likely to buy from the company that publishes it. That takes a viewer from interested tire-kicker to qualified lead, to customer, all within the span of a two or three-minute video.