If you are in the market for animated explainer videos uk or are in the process of creating one, then getting the right font, or even creating your own font is a vital step in keeping your video engaging.
After downloading all kinds of free fonts over the years, and using them in videoscribe to create our whiteboard explainer animations, I finally decided it was time to try and make my own font.
I searched the Internet and quickly found a free online service.
By downloading a simple template from www.myscriptfont.com I was able to quickly and easily create my own handwritten font that works great in videoscribe and adobe illustrator.
I did a quick test in videoscribe and it worked really well.
(The whole effect seems to have come out much better than I had hoped for, because I am quite a messy writer, proven by the fact that on a couple of my most recent whiteboard animations I had to re write some of my text and labels so that it was legible! )
NOT all animated explainer videos uk, are created equally though!
And while one video style may yield earth shattering results for one business, it may be a complete dud for your business. If different types of styles have been swirling around your head and have left you confused then you may need to do some basic research to get the right look for your business.
This is one of my new favourite fonts! Luckily some of my clients prefer my hand written font, but I love the Denne sketchy font. Here is another fantastic font that you can use in a videoscribe or explainer videos uk, i love it.
The primary key to an effective video is to select the video style that best fits your business marketing objectives and target audience.
The first thing to realize is that every font has its own pros and cons. Some are more straightforward, some are more creative, and some are more youthful. In this way, some styles are more appropriate for different industries than others. The pros of whiteboard videos is that they are very to the point, and communicate information in a simple and effective way. The font or fonts used in the video can make or break it. You will need to consider who your target audience is and what they will feel most at home reading. A whiteboard animation can be highly engaging and spark curiosity in viewers, and the font you choose is an integral part of the video. They can even be inverted to look like a blackboard video and this makes the font really stand out nicely.
Although these videos are limited in the amount of color and animation they contain, by using carefully selected coloured fonts can really improve your video, and make it stand out . If you’re looking to convey your information in a clear and effective way you can look read up on the history of sketch notes or visual note taking. I call them the ‘grandfather’ of animated explainer videos uk, and a good sketch note had a successful blend of cool looking fonts and nice cartoons or doodles.
The Benefits of a Whiteboard Video for your Business
With the rise of the social media platform and a fundamental change relating to effective marketing techniques for Millennials, new forms of advertising have been popping up everywhere. The blog, infographic, Facebook page, and instructional video all point to this trend of changing marketing types. With every passing year, new techniques appear, older techniques are perfected, and some die out.
Lets take a moment to consider the benefits of whiteboard videos. A fun and creative way to demonstrate something for the visitor to your website, whiteboard videos provide an excellent opportunity to better instruct visitors.
What Are Whiteboard Videos?
Whiteboard videos are a kind of informal video that acts to explain a system or concept. Informal and fun, these videos are strangely captivating, drawing in people and keeping their attention over the entire length of the video. With significantly higher retention rates then other older video types, the whiteboard video production is relatively simple and numerous whiteboard video examples can be found online demonstrating how the process is done. Simply put, they can give you a perfect way to deliver the perfect pitch every time a person visits your website.
Why Are Whiteboardvideos Beneficial to Get My Brand Message Across?
Along with providing greater retention rates and being an easy way for people to engage with your brand, whiteboard video animation increases memory recall on the topic you choose to talk about. This occurs because people are more engaged with the subject. Not only are people listening to what you say, but they are also trying to connect it to what is being drawn. This use of our brain attempting to make connections dramatically improves our retention abilities and can lead to better memory recall as a result. In addition, the surprise that comes from finally being able to make out and interpret the image is known to create a dopamine release in our body. As a result, the viewer is even more engaged then before.
Where Does That Leave Us?
Having a highly engaging and easy to watch video on the front of your website is the best way to greet your new visitors. Going out of your way with whiteboard video production and animation, your website visitors will be more engaged, better informed, and ready to consider purchasing the products and services sold under your brand.
So what is all this about a powtoon video I keep hearing?
There is a great divide in marketing at the moment between practices and results. With the shift towards social media being an incredible avenue for getting a brand message across in the past decade, more and more companies are fighting for a way to make use of this in advertising. While best practices continue to fall behind the pace of technology, there are a few tried and tested methods for drawing in potential users like never before, enter the powtoon video
Lets take a moment to examine the online service PowToon as well as PowToon videos. In addition to describing exactly what PowToon videos are, we will cover how they can be used to help you business and get your brand message across.
So are these called explainer videos?
Simply put, PowToons are animated videos and presentations designed to captivate, engage, explain, and sell an idea all at the same time. By drawing the watcher in and creating an engaging enough video that keeps them from wanting to leave, you can more effectively get your message across. PowToon videos and presentation have been used by countless businesses to draw attention to their products with great success.
How Can PowToon Videos Help My Business?
PowToon videos can serve a number of functions for your business. The videos are perfect for the front page of your website. This is because they are engaging and provide for your visitors a fun video. While watching, the video will relate the central points of your business as well as the reasons why purchasing from the company is a good idea.
PowToon videos are used by everyone and a range of companies both big and small. In addition, there are many tips and tricks that can be learned over time, reducing the time commitment you have to spend. Popular PowToon examples include the russexplains video series. A PowToon tutorial may be your best way to start utilizing this exciting service, and seeking out past PowToon examples can give you a better idea of what is possible. As always, the more time you spend learning how to construct them the better your overall PowToon presentation will be.
Where Does That Leave Us?
PowToons is a powerful tool that when used correctly can generate additional business and brand recognition for you. By spending some time looking at PowToon tutorials and examples, you can work to make your presentation truly captivating.
As a whiteboard animation company, we do quite a bit of video editing. We use it to tweak and improve our videos and we use video editing techniques to add extra effects extra animation, and even sound effects. Whether your video is an animation or real footage we have the experience to edit and improve it.
As we work on many of our videos our clients come to us with new images that need to be integrated as well as new voice retakes that need to be seamlessly integrated. Our strength is in creating seamless, natural looking videos that don’t look like they have been edited. Whatever your needs, we can advise you on the best way to achieve it.
If you are sitting there scratching your head over hours of raw footage, or an animation that just doesn’t ‘work’ then please do give us a call. We can help. Your success story is our success story, and we are well known for always putting the customer first, and spending the extra time needed to get the job done right. Just take a look at our testimonials page if you don’t believe us.
Our proven expertise in video editing and marketing means you’ll end up with results you can proud of. We get more and more requests to add subtitles to a video. The way we consume media means that it is becoming more common to watch a video with the sound turned off. Youtube actually has a fantastic subtitle feature which is fairly easy to use, but there is no way to ensure the user has these turned on. If you want to show your video at a conference or in a meeting then you won’t be able to rely on youtube for the subtitles and you’ll need them to be added professionally.
If you are looking for a personalised service then drop us a line and we can make you a video that will resonate with your audience
Recent reports show that videos Increases people’s understanding about your product or service by 74%. When you think about it, that’s an incredibly insightful revelation, and one of the reasons everyone is either making videos or having videos made.
So it’s 2018 and by now you probably has several videos that tell your customers who you are and what you do best. But are these videos getting any hits? If it’s not done right, then your video won’t engage your audience and won’t spread like wild fire around the internet. I’m just about to write something that might surprise you. We’ve all heard of the Viral video phenomenon, but we don’t actually need our videos to go viral to be successful, we just need to tap into some of that raw power and harness it to boost our videos and maximize their potential. By doing this, we set ourselves a much easier goal, while still reaping the benefits.
Did you know, every day 100 million internet users watch an online video
You have to think like the greatest showman
There are so many millions of videos out there that we literally only have a few seconds to capture and maintain the attention of our online passers-by. We need to hit them with something that will keep them wanting more. You might get lucky, but generally, it takes planning and experience to pull this off.
How do we get results? Good research
Here’s one. The mighty MOZ (reigning King of SEO) did his research and came up with a really interesting infographic about how the “Practical Utility” of an article increases the likelihood that it will appear on The New York Times most-emailed list. We can use this data as part of our research into ‘what gets noticed’.
Get social and Get your video talked about
Social media is the perfect way to get people buzzing about your new video. Social media should, of course, be social. That doesn’t only apply to those who use the sites for fun. Businesses need to be interactive, too. so to get the most out of social media you remember that you do need to encourage interaction. Before you launch your next video, take some time and strategize on the best way to make your followers attentive and ready to spread the word when your video finally goes live. During the lead up to launching your video, post useful content that people want to read, and ask questions about. If it relates to your upcoming video then that is even better. Doing some research on your audience can help you figure out what they might like. Just remember not to Over-Promote
Making sure your video gets seen by enough people can seem daunting at first. It certainly is more than just blind luck, and by considering some of these ideas for your next video or whiteboard animation, you can get the internet buzzing and get noticed.
The Chief Executive Officer of a large property development company was due to make a speech to a conference of international investors. He wanted to do something different; not in the content, but in the delivery. He decided eventually not to speak live, but to use the speech with a whiteboard animated video. He recorded the seven-minute dialogue and it was used as the voiceover for the video which went down well with the audience who were rather relieved to see something a bit different.
We produced the animated whiteboard video showing the company’s previous prestigious major developments and future projects clearly illustrated by this method. The audience, including potential investors, were able to see and hear the history of successful developments brought to life. The future projects were similarly treated with the existing buildings shown as they are now, and then illustrated by concise pictorial images of the envisaged transformation when the development is finished. This style of animation allowed us to introduce some humorous elements, and play around with some of the iconic characteristics and landmarks of London.
Is this a pointer to the future? Does this signal the end of some very boring and narcissistic ramblings? Think of the possibilities of things to come! In addition to the video, there could be a hologram of the speaker. He needn’t be there at all. He, or she, could be continuing the holiday on board the super-yacht moored at Nice. In fact; nobody has to be there. We could have a virtual conference!
Some years ago three very experienced “junior doctors” realised that there were several medical conditions that were not understood by many patients and members of the public. The term ‘Stroke’ was predominant. They decided to produce an explanatory video and chose whiteboard animation. They raised the initial funding themselves and gave me a call.
The Stroke Video was born
They asked us to produce an animated whiteboard video to explain what a stroke is and the two types. The animation shows how a stroke is caused, and how to recognise the symptoms using the acronym FAST. Emphasis was put on the need for quick action because the result of a stroke can be disabling and even fatal.
The Results from the Stroke Video
The aim was to produce a patient information ‘leaflet’ for the 21st century. Something that could be posted and seen on social media sites. As such it was very successful in achieving it’s objective; so much so that a small independent TV production company in Stornoway saw it and asked if they could use the video on a BBC health education programme for N.Scotland. We didn’t hesitate to agree as it was performing a valuable public service that could save lives.
The reception on youtube has been fantastic and viewers have left comments telling us how it helped them to understand strokes [better], and was a great help in personal situations involving family members.
Since then another eight videos have been made on various subjects from Growth Hormone Deficiency to CPR, with funding coming from the charities involved.
The initiative by three doctors to explain strokes seems to have started a trend using animated whiteboard videos to give medical information to patients and the public.
Could this method be used as a modern teaching tool for student nurses and doctors?
How the Monkey Mind whiteboard animations came about
Several Months ago we were contacted by Graham McDowell, a Mindfulness coach, Solution Focused Hypnotherapist & Psychotherapist. He realized the potential of whiteboard animations as the perfect tool to explain his message and bring his Monkey Mind Online Academy and Welleing Systems for Schools to life with bespoke and original looking training videos and resources.
When his work took him into schools. Graham got a shock as he discovered that the levels he found were often lower than those of individuals who came to him for therapy. Graham knew we could do something to improve this situation and he created Monkey mind to provide schools with simple and effective systems to measure mental wellbeing levels and improve them. His mental wellbeing educational programme helps schools throughout the UK gain insights on how their staff and pupils are thinking and feeling.
Over the next few months we worked closely with Graham to create a series of 8 minute videos introducing the monkey mind. The series introduces the viewer to the concept of the monkey mind, with an overview of how your brain works. It talks about the stresses and strains of the modern world and how the monkey mind deals with them. Later on in the series we are shown how we can calm the monkey mind and experience greater peace, happiness and success in our lives. The uncomplicated style of the hand drawn videos in black and white with colour spots allowed viewers to understand complex ideas, quickly and with an impressive retention rate. The whiteboard animations are now helping pupils, teachers and parents nationwide to understand and manage their Monkey Minds!
At Russlaw.co.uk our assignments are usually for medical education and training or sales/promotion purposes.
Recently, however, we completed a project that was a little unusual, and at the time didn’t realise the significance of it. We were approached by a Southeast Asia contact to supply a powtoon explainer video promoting a confidential chatbot service about contraception for women.
The chatbot service
The user could download an app. This would enable instant access to a trusted advisor who would give strictly confidential advice on contraception and OC pills. The user could also be guided to a Participating Pharmacist for skilled counselling and advice. There were plans to extend this into a comprehensive website. This chatbot and many others are hosted under the Bayer umbrella. There is an extensive use of AI and there is no doubt that it will be introduced into this contraception chatbot covering the most commonly asked questions.
The benefits of the contraception chatbot
The main value of the service, apart from the obvious information and education, is that it allows women to talk freely and safely about contraception without any religious or cultural constraints.
Women’s rights in Southeast Asia
In view of the current drive for women’s rights: equal pay, more representation at senior levels, ‘Me Too’ etc.; is this contraception chatbot the beginning of a women’s emancipation movement in Southeast Asia, or have we had a glimpse of an established drive demanding rights for women in the region?
Technology improves modern life through whiteboard animation
In a world where technology is a part of our daily lives and the influx of information can feel overwhelming at times, it is vital to be able to access current, concise and accurate information. This is paramount when it comes to healthcare and anyone involved in the medical profession, as well as patients and their families. Clear, precise communication will promote better understanding and quicker resolutions for doctors, nurses and other medical professionals and the patients who seek their help. Medical Whiteboard Animation videos can provide the perfect medium for explaining complicated medical concepts, describing various illnesses and diseases, elaborating different treatments available, or even promoting a healthy lifestyle that will ultimately lead to avoiding life-threatening afflictions.
How can Whiteboard Animation be used by the medical community? What can be accomplished by creating medical whiteboard animations?
It is common knowledge doctors and nurses undergo many years of learning and training, before actually becoming full-fledged medical professionals who get to help patients. Their intimate medical mastery in their respective field involves a plethora of medical terms that might be difficult to come to terms with for most patients, especially when they find themselves the recipients of bad news. Whiteboard Animations can provide a great opportunity for better patient outreach and filling the communication gap. Doctors could have patients watch a simple animation when talking about their affliction, thus enabling patients to emotionally and physically manage the news easier and also make the road ahead clearer.
But that is not the only area medical whiteboard animations can help, as the medical field is in constant motion and evolution, with medical breakthroughs and scientific research always modifying the limits of understanding and changing paradigms on a regular basis; whiteboard animations can play a significant role in educating the new generations of medical professionals, as well as informing the ones already serving the general public. The videos can offer a wealth of information in a timely fashion to professionals whose time is a hot commodity. In healthcare, education is important, as with well prepared medical staff, lives are saved daily, hospitals are protected, and employees are given needed skills in order to support and serve patients most efficiently.
What are the attributes of a useful Medical whiteboard animation?
Whiteboard animation videos can present the information in a clear manner, detailing concepts by offering concise definitions, illustrated with colourful graphics, highlighting what is important and what needs to be retained, as it will be written, drawn and spoken at the same time. The information presented can be as simple or as complex as required by the ultimate recipients: patients of any age, or medical professionals and supporting staff. The animation can take any form to accommodate the concept or concepts explained, i.e. step-by-step instructions of “how to”, defining the illness/disease, categorization of symptoms, etc.
Studies have shown that only a small number of visitors recalled the last display ad they saw and the company or product it promoted. Most users just dont click on banner ads and they just aren’t effective any more. This article aims to explain why this has happened, and how an explainer video can do the job for you instead.
Infolinks is an interesting company that are going to study the psychology of this banner blindness over the course of the year and welcomes participation from the industry.
The infamous banner ad has been used for almost twenty years now, but it has little to show for itself. People find they are usually unimaginative and also intrusive, but most website visitors just ignore them completely. On top of all this research, the click-through rate of banner ads is only around 0.1 percent, or less. Did you know that as many as half of clicks on mobile banner ads are accidental! Industry experts agree: the banner ad is about the worst of what online advertising can offer, and it is time to think differently.
Another difficult truth for advertisers is that Google Adwords are becoming much less effective, and starting to suffer the same fate as the banner ad. Website visitors have started ignoring, or avoiding these ads that appear at the top of a Google Search and instead looking directly to where they can find the most organic or ‘honest’ results. These ‘honest’ results are just underneath the paid ads and are there because they were selected organically by googles incredibly sophisticated algorithm. The Mighty Google Algorithm is not actually just a set of ranking factors, but more of a collection of protocols, applications, operating systems, and databases. The main ones are nicknamed Panda, Penguin, Hummingbird and Pigeon, and if you are involved in SEO or search engine optimization or blogging you have most likely heard of them. Most people don’t know it but almost every day, Google introduces changes to its powerful ranking algorithm. Some are just small tweaks; but others can seriously shake up the search engine results.
There is another way that has been proven to work. Explainer videos
Successful explainer videos take careful planning but can bear banner blindness. If you do it right the rewards will be abundant and generate a good ROI. Digital marketers must adapt accordingly to capitalize on the consumer mindset that is driving this change. Explainer videos are videos that explains a concept, a product, a function, or maybe a process. When best they do this in a fun and engaging way. Where hundreds of words might have been needed in the past to explain a concept, a 30-60 second video could do it better. Key factors to a good explainer video are to address the viewers pain, and then present the solution in a fun and engaging way. A simple style usually works best.
The largest group of your website visitors will usually be visual Learners. They love anything visual, and a fresh animation that will make them laugh is the perfect way to engage them and keep them on your site. They will happily watch your video, and remember much more of your information this way. If it was any good, then chances are they will tell others about it.
Auditory learners the next highest volume of visitors your website will get. The good news is an explainer video will still work perfectly. With a strong script and a professional voice over the Auditory learners will still get the key takeaways you want them to.
To find out more about our videos, or if you would like to talk to us about having an animation made for you then please visit our video services page to find out more
So why are all these animated explainer videos uk all over the internet and youtube?
It’s no secret that video has carved out a rather massive chunk for itself in the marketing world, to such a large extent that YouTube is now knocking on Google’s door as the next most popular search engine. But many people do not realize that it is not just any old video that will grab and engage their target audience and earn their respect. The short and sweet animated explainer videos UK should be your choice to encourage sharing and re-tweets among the multitude of viewers. So when you only have one to three minutes to make an impact on your visitors, just focus on the basics.
Develop a rough outline before you start, and consider using a storyboard: You can’t jump head first into the making animated explainer videos uk without knowing the kind of target audiences you want to reach and what you will cover in the video. Figuring out the first part isn’t as hard as you might think as you can simply follow social media to find out who is paying attention to the important conversations that matter to your business. After that, you should monitor what your target audience is talking about online and then try to develop your material around their interests.
Make sure you grab their attention in the first 7 seconds: I’ve said this before in my powtoon videos, but you probably only have 5-7 seconds before you lose more of your audience, so the moment your video starts to play, you must get this right. Recent studies related to viewer behavior have just about proved this beyond all reasonable doubt. After that time, a viewer is very likely to bounce you don’t engage them as they just won’t interested in hanging around any longer. It is essential to get to the point of your video right away. You should actually plan to use the very first segment of your animated explainer videos uk to qualify leads, so you know you’re talking to the right people.
Use your animated explainer videos uk to answer important questions: Imagine being able to deliver your perfect sales pitch everytime somebody visited your website. Salesmen of previous eras would be green with envy. This kind of video is the perfect opportunity to capture your audience’s attention, and tell them all about your business in a fun and really engaging way. They work well with a splash of humor, and this will also make them more memorable too.
Don’t forget about your call to action: This happens in all types marketing and it incredibly important. You need to tell your prospects what to do after they have finished watching your video. You might want them to fill out a form, download a whitepaper or contact you directly by phone or email.
Following these rules will really make a difference to your marketing strategy, and will make sure all of your hard work pays off.
Whiteboard animations Grab your visitors attention, which means you get to deliver the perfect sales pitch every time someone finds your website
It has taken a few years, but Video is now all over the internet. You can’t avoid it. Animated videos such as powtoons, videoscribes or other Whiteboard videos are a really fun way to tell a story or get a message across. The cartoon style of these videos makes them a surprisingly clever method for delivering important information to your site visitors. They have been proven to draw people in and hold their attention for the entire length of the video. Thanks to sites like youtube and vimeo, you can add a video to your website in minutes.
Many of my clients come to me with a very complex message that they need to get across to their web visitors quickly and easily. This is where the whiteboard video format comes in. By adding some humour to sensitive or complex subjects the message is transformed and becomes so much easier to deliver.
This brings me to my first reason you should have a whiteboard video on your website.
REASON 1: You can get people to listen to a complex message if you deliver it as an animated whiteboard video.
Here is a link to a wonderful FREE book created by the powtoon scientists that is jam-packed with brilliant information about creating animated videos. Now you have got your website visitors to listen to your message you can pat yourself on the back and perhaps even celebrate… but there is something else that needs to happen for this whole process to have been a success. You need your visitors to REMEMBER what they saw after they have seen your message. This brings us to the second reason on the list. The simple fact is that people remember whiteboard videos if they are done well.
REASON 2: People are much more likely to remember your message if it is visual
SO now you have managed to get people to listen to you, and there is a really good chance that if you asked them about what they saw the next day, they would be able to tell you. The third reason on the list is where it really starts to get fun. Have you ever seen a new business open up in your local area? If you walk past on the grand opening day you may well see people in brightly dressed costume and funny hats, probably handing out information. Someone might be juggling while riding around on a unicycle. Those opening days are easy to remember, aren’t they? and they are even harder to forget! You were probably telling friends and family about it the next day.
Whimpy used to have a poor guy dressed up as a hamburger outside their restaurant the whole day, handing out flyers and promotions. We all still remember him, don’t we! The marketing specialists behind those companies knew how to get noticed and get people talking about them.
REASON 3: Having a whiteboard animation on your site will get you noticed.
Hopefully, I have made my point. But just in case you still aren’t convinced, can sign up for a free trial of videoscribe. I promise you won’t regret it.