The Benefits of a Whiteboard Video for your Business

With the rise of the social media platform and a fundamental change relating to effective marketing techniques for Millennials, new forms of advertising have been popping up everywhere. The blog, infographic, Facebook page, and instructional video all point to this trend of changing marketing types. With every passing year, new techniques appear, older techniques are perfected, and some die out.

Lets take a moment to consider the benefits of whiteboard videos. A fun and creative way to demonstrate something for the visitor to your website, whiteboard videos provide an excellent opportunity to better instruct visitors.

 

What Are Whiteboard Videos?

Whiteboard videos are a kind of informal video that acts to explain a system or concept. Informal and fun, these videos are strangely captivating, drawing in people and keeping their attention over the entire length of the video. With significantly higher retention rates then other older video types, the whiteboard video production is relatively simple and numerous whiteboard video examples can be found online demonstrating how the process is done. Simply put, they can give you a perfect way to deliver the perfect pitch every time a person visits your website.

Why Are Whiteboardvideos Beneficial to Get My Brand Message Across?

Along with providing greater retention rates and being an easy way for people to engage with your brand, whiteboard video animation increases memory recall on the topic you choose to talk about. This occurs because people are more engaged with the subject. Not only are people listening to what you say, but they are also trying to connect it to what is being drawn. This use of our brain attempting to make connections dramatically improves our retention abilities and can lead to better memory recall as a result. In addition, the surprise that comes from finally being able to make out and interpret the image is known to create a dopamine release in our body. As a result, the viewer is even more engaged then before.

Where Does That Leave Us?

Having a highly engaging and easy to watch video on the front of your website is the best way to greet your new visitors. Going out of your way with whiteboard video production and animation, your website visitors will be more engaged, better informed, and ready to consider purchasing the products and services sold under your brand.